Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

shopping mall analogy

100th Blog Post

Top 6 Blog Posts On The Internet Squeeze

July 13, 2011

This is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the […]

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Business Social Media Plan

Viral Marketing Comes From A Smart Social Media Plan

June 23, 2011

If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

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Hire A Social Media Expert

3 Tips For Hiring A Social Media Expert

May 23, 2011

I was reading though some of my favorite blogs where I get a host of ideas for the Internet Squeeze and I came across a great read from Peter Shankman. He was ranting about the blindness of most business managers who still feel compelled to outsource social media. Whether it is a fear of getting […]

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Bottom Line Margins Being Squeezed

Are You Feeling The Internet Squeeze?

April 29, 2011

I am finding so many business owners are feeling the internet squeeze, they just did not have a clearly defined understanding of what they were experiencing. For readers new to The Internet Squeeze, this effect is the pressure that companies are feeling from the need to be involved on the internet without yet realizing any […]

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Social Media Sales Vortex Image

Social Media Provides A Pathway To Your Sales Vortex

April 18, 2011

If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]

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Social Media Magazine Rack Image

Delivering Social Media For Business

March 16, 2011

Delivering social media solutions for your business requires a commitment on the part of leadership, but the rewards for creating a social marketing process can far outweigh the discomfort of charging ahead into unchartered waters. As the fifth of a series of six articles on social media,  today’s post again explores social media by use […]

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Choosing Social Media Solutions For Your Business

March 15, 2011

Choosing social media solutions for your business can seem difficult, but it begins with an analysis of current options to see which are best fits for your company. Follow our continuation article as we ponder social media with an analogy of a shopping mall. If you have not yet done so, I would highly recommend […]

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Businesses Need Social Media

March 14, 2011

If you are questioning whether or not your business needs social media, then you have come to the right place! This post is the third in the series of articles written to explain, through a shopping mall analogy, a few of the social media sites that can help businesses increase the amount of sales that […]

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Social Media For Business Applications

March 12, 2011

Social media for businesses is the newest wave sweeping through corporate America and companies are trying to figure out how to implement (or if to implement) a social media plan. As we discussed in yesterday’s post “Social Media – The Shopping Mall Analogy,” a lot can be learned by examining a shopping mall analogy when […]

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Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

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