Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

sales vortex

Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

Read the full article →
Technorati Claim Image

Know What Technorati Thinks About Your Blog

May 20, 2011

Technorati is a blog ranking and listing site that can help you gain traffic to your company website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales […]

Read the full article →
Ron Rice Happy Birthday

How Images Play Their Part In Your Sales Vortex

May 19, 2011

You can make some improvements to your search engine optimization and help build the gravity of your sales vortex by making small tweaks to your content along the way. One such tweak is optimizing your images (pictures) on your company website. Did you know that many people search for images when they are shopping for […]

Read the full article →
Enhancing Your Content Marketing

Tips On Enhancing Your Content Marketing

May 18, 2011

Yesterday’s post about the use of pictures to enhance a content marketing plan generated some good discussion about methods for making a website more engaging to visitors. I had posted links to this blog post on several different sites, and quite a few readers opined on enhancing content for better reader engagement. One such reader, […]

Read the full article →
A Squeeze Box

How To Get Everybody Involved In Your Marketing Message

May 13, 2011

I received a lot of feedback on my previous post which explained why everybody in the company needs to have a marketing mission. It certainly is not the way most companies are organized or planning to operate, but this element of the sales vortex is so vital that I felt a follow-up was in order. […]

Read the full article →
Sales Vortex - A Role For Everybody

News Alert – Your New Job Is In Marketing

May 12, 2011

Here’s the message on every company bulletin board (or intranet) across the US for companies that are moving their operations to the internet … “Your Job Is Marketing! Help Us Reach Out To Customers.” That’s right, regardless of your current role in the organization, you now need to understand that you play a pivotal role […]

Read the full article →
Alexa Ranking Report

Get Real Time Internet Marketing Feedback From Alexa

May 11, 2011

I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick […]

Read the full article →
Creative Internet Marketing Pictures

Creative Internet Marketing For Under A Dollar

May 10, 2011

Too often, people who are not tech savvy believe they must spend a lot of money to obtain creative internet marketing materials. This post is going to show a “sliver” of the sales vortex in action, demonstrating how to spend less than $1 to create a promotional video to encourage people to sign up to […]

Read the full article →
Creating Billiant Content For Your Sales Vortex

Ideas For Creating Great Content For Your Sales Vortex

May 6, 2011

As you start to develop a plan for providing brilliant content to your readers as the “gravity” for your internet marketing plan, you might be thinking that it will be difficult to come up with ideas for what to write about on your site. Everybody who starts a content marketing plan worries about this same […]

Read the full article →
Branding Vs Engagement Image

Branding Is Bunk: Focus On Engagement

April 27, 2011

Branding is a marketing focal point that has seen its time come and go, and now only serves as a menu item for marketing firms to sell to their clients. Countless millions (billions?) of dollars are spent each year “building the brand,” but this outdated strategy for business growth has been replaced. The American Marketing […]

Read the full article →
List Marketing Image

Permission-Based List Marketing Is The Bedrock Of Your Internet Marketing Plan

April 26, 2011

What would you do if somebody were to give you the list of a million people who had recently shown interest in something that related to your company’s products or services? More importantly, what would you do if everybody on that list voluntarily joined because they knew of you and thought of you as a […]

Read the full article →
Link Building Plan Image

Link Building Your Way To A High-Gravity Sales Vortex

April 22, 2011

As we continue our series of articles on how to implement a high-gravity sales vortex for your organization, it is important to know that each of these primary pieces of the puzzle are critical if you want to grow your company from a brick and mortar operation to one that dominates through a strategically balanced […]

Read the full article →
Organizational Buy-In For The Sale Vortex

There Is No Sales Vortex Without Organizational Buy-in

April 21, 2011

Marketing leaders must sell the sales vortex to the entire company, from the top-down, because without organizational buy-in, there can be no sales vortex. The complete application of a thorough internet marketing plan requires “all hands” to be involved and supportive of the new consumer paradigm. You will find that there is no way to […]

Read the full article →
Offline Marketing Plan Image

Offline Marketing Can Greatly Enhance Your Sales Vortex

April 20, 2011

An effective offline marketing campaign video overview can do wonders to fuel your sales vortex, allowing a brick and mortar business to transition from a dated business model to one that relies heavily on an internet marketing plan. The key is to have a specific routing plan for the traffic that you bring to your […]

Read the full article →
Campaign Plans Image

Campaign Planning: The Strategy That Creates A Sales Vortex

April 19, 2011

There are so many ways to drive internet traffic to your sales vortex that it is imperative that you prepare detailed campaign plans for the most important drivers to your sales vortex. A campaign plan is simply an organized vision converted into a sequence of actionable processes that must be performed in order to generate […]

Read the full article →
Social Media Sales Vortex Image

Social Media Provides A Pathway To Your Sales Vortex

April 18, 2011

If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]

Read the full article →
Content Marketing For The Sales Vortex

Brilliant Content Marketing Creates The Gravity For Your Sales Vortex

April 15, 2011

At the very heart and soul of the sales vortex that you are creating with your internet marketing plan must lie a plethora of brilliantly great content. The bulk of this is articles prepared by your organization that answer the questions that your future customers have during the process of learning how to buy your […]

Read the full article →
Implementing A Sales Vortex

Implementation Plan: Starting Your Sales Vortex

April 14, 2011

The transition from a traditional brick and mortar business model to one that features a strategic internet marketing plan is no small tasking, and business owners and leaders who are charged with this undertaking must be prepared for major change in operational imperatives. Creating a sales vortex does not occur overnight, but when this awesome […]

Read the full article →
SWOT Analysis Image Picture

The Sales Vortex: Get Started With A SWOT Analysis

April 13, 2011

Several readers who saw yesterday’s blog post on The Sales Vortex contacted me to ask how to begin this type of internet marketing process for their company. As with all successful ventures, its starts with a plan based upon a desired outcome. First things first. Are you committed to moving your brick and mortar business […]

Read the full article →

← Previous Entries