Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

marketing efforts

LinkedInfluence

Four LinkedIn Imperatives

July 12, 2011

Have you discovered that all the noise about LinkedIn is just not amounting to anything measurable for you? Do you wish you had a powerful strategy that would allow you to reap the enormous growth and profit that the social media masters are yielding each day? Well, here are the four LinkedIn imperatives discovered from […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Forums Have Answers

Where To Find Answers To Your Content Marketing Questions

May 25, 2011

I am lucky that I discovered some good mentors (who do not even know they mentored me) when I was launching my content marketing plan four years ago. Though I did not know it, my real estate blog in Tallahassee was going to be far more than a leaf on the tree of my company’s […]

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Google Analytics Image

Google Analytics: Your Map To Success

March 29, 2011

If you missed yesterday’s post on the key internet marketing metrics, a quick-read will ease you into today’s review of some of the critical information that you can gain from tracking your company’s website performance in Google Analytics. If you believe that customer activity and feedback should drive the actions of the organization, then you […]

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Inspection Image

Internet Marketing Metrics: Why They Will Change The Face Of Business

March 28, 2011

I once had a great platoon sergeant in the Army who continuously reminded me that “you cannot expect what you do not inspect.” Because of this, we had checklists for everything that we did, and all of our mission critical gear, personnel, and actions had an inspection protocol. This style of management is well suited […]

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