Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]
What would you do if somebody were to give you the list of a million people who had recently shown interest in something that related to your company’s products or services? More importantly, what would you do if everybody on that list voluntarily joined because they knew of you and thought of you as a […]
There are so many ways to drive internet traffic to your sales vortex that it is imperative that you prepare detailed campaign plans for the most important drivers to your sales vortex. A campaign plan is simply an organized vision converted into a sequence of actionable processes that must be performed in order to generate […]
Black hat techniques are short cuts designed to make the search engines believe that your site is far more relevant to a topic than visitors will find. These techniques are often tantalizing to internet marketing professionals because they promise to bring immediate traffic (and immediate results), but unfortunately they most likely will guarantee the eventual […]
As you discover the vast world of search engine optimization techniques, you will find that there are methods that Google (and other search engines) favors, and there are methods that Google frowns upon. White hat techniques are considered processes and techniques that Google thinks are fair and valid for establishing creditability for a web site, […]
Social media for businesses is the newest wave sweeping through corporate America and companies are trying to figure out how to implement (or if to implement) a social media plan. As we discussed in yesterday’s post “Social Media – The Shopping Mall Analogy,” a lot can be learned by examining a shopping mall analogy when […]
When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]
Joe Manausa, MBA is a 20+ year veteran of business ownership in the State of Florida and has owned both a traditional brick and mortar business as well as the top firm in his niche utilizing a progressive internet marketing model. He is a daily blogger with content that focuses on internet marketing for businesses. […]