Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

customer service

One Single Question

One Single Question That Could Change Your Company Forever

June 15, 2011

If you are pondering how to move your brick and mortar business to one that markets and competes on the internet, then I have a great drill for you and your company staff. Bear in mind, if you take this exercise seriously, it could change your company forever. It consists of answering one simple question, […]

Read the full article →
Immediate Response

Immediate Response Team Needed For Internet Customers

June 6, 2011

After my last post about Why Are You Ignoring Your Internet Customers, I received a comment from a real estate colleague that included a great acronym that I will incorporate into The Internet Squeeze. The post was about the urgency required to assist customers online, because even though they take the time to leave a […]

Read the full article →
Leverage Word Of Mouth Marketing

How To Leverage Word Of Mouth Marketing

May 30, 2011

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]

Read the full article →
Hire A Social Media Expert

3 Tips For Hiring A Social Media Expert

May 23, 2011

I was reading though some of my favorite blogs where I get a host of ideas for the Internet Squeeze and I came across a great read from Peter Shankman. He was ranting about the blindness of most business managers who still feel compelled to outsource social media. Whether it is a fear of getting […]

Read the full article →
Organizational Buy-In For The Sale Vortex

There Is No Sales Vortex Without Organizational Buy-in

April 21, 2011

Marketing leaders must sell the sales vortex to the entire company, from the top-down, because without organizational buy-in, there can be no sales vortex. The complete application of a thorough internet marketing plan requires “all hands” to be involved and supportive of the new consumer paradigm. You will find that there is no way to […]

Read the full article →
Content Marketing For The Sales Vortex

Brilliant Content Marketing Creates The Gravity For Your Sales Vortex

April 15, 2011

At the very heart and soul of the sales vortex that you are creating with your internet marketing plan must lie a plethora of brilliantly great content. The bulk of this is articles prepared by your organization that answer the questions that your future customers have during the process of learning how to buy your […]

Read the full article →
Chief Marketing Officer

The Chief Marketing Officer Must Be The Tactical Marketing Commander

March 9, 2011

When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]

Read the full article →

Response Time To Internet Customers Is Mission Critical

March 6, 2011

As your internet marketing plan is being built, you have to constantly look for ways to replace the human touch with an online experience. Why? Because human touch is unpredictable, un-measurable, and is only as good as the worst person in the chain of activities. Often times though, our customers really want to communicate with […]

Read the full article →