Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

content marketing plan

Brick And Mortar Business Blogging

Brick And Mortar Businesses Do Not Need To Blog

July 7, 2011

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and […]

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Landing Pages

Company Websites Need To Move Beyond The Home Page

June 14, 2011

A common mistake made by many brick and mortar businesses is based upon a belief that visitors to the company website will show up on the home page. So much effort is placed into creating a “pretty” or “cool” home page that the company website ends up being no better than an online business brochure. […]

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Comparison Shopper Tools

Use What You Know To Draw Customers To Your Website

June 1, 2011

Regardless of your industry, if you have been active and have a vast amount of experience, then most likely you have had this thought before … “I have heard or seen it all.” And if that is the case for you, wonderful! It is time to put it all down in writing and figure out […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Forums Have Answers

Where To Find Answers To Your Content Marketing Questions

May 25, 2011

I am lucky that I discovered some good mentors (who do not even know they mentored me) when I was launching my content marketing plan four years ago. Though I did not know it, my real estate blog in Tallahassee was going to be far more than a leaf on the tree of my company’s […]

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Technorati Claim Image

Know What Technorati Thinks About Your Blog

May 20, 2011

Technorati is a blog ranking and listing site that can help you gain traffic to your company website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales […]

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Enhancing Your Content Marketing

Tips On Enhancing Your Content Marketing

May 18, 2011

Yesterday’s post about the use of pictures to enhance a content marketing plan generated some good discussion about methods for making a website more engaging to visitors. I had posted links to this blog post on several different sites, and quite a few readers opined on enhancing content for better reader engagement. One such reader, […]

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