Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

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Brick And Mortar Business Blogging

Brick And Mortar Businesses Do Not Need To Blog

July 7, 2011

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and […]

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Use Video For Engagement

Video Your Message For Customer Engagement

June 30, 2011

I have some experience at creating videos for the web, and I can tell you that video should be part of your internet marketing plan. Different people like to communicate in various ways, so video adds another method for you to reach potential customers for your company. Nothing on the internet is more engaging or […]

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Law Firm Website

Law Firms Can Modernize Through Their Websites

June 28, 2011

I had a long-time friend and his wife over to the house the other night, as they were visiting from out of town. As we sat and talked after dinner, the main topic was raised by them. They are both attorneys and wanted to know if the Internet Squeeze had any application in the legal […]

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Website Map

Better Internet Marketing Begins With A Better Company Website

June 27, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle” the company website. But this is so wrong! It is time to acknowledge the importance of your […]

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List Marketing

Great List Marketing Isn’t An Accident

June 21, 2011

This is the third and final article in our brief series on list marketing. You should consider reading The Power List Marketing Tool For Your Company Website and How To Write A Strategic List Marketing Plan as solid background for this to make good sense. As the title to this post exclaims, great list marketing […]

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Strategic List Marketing

How To Write A Strategic List Marketing Plan

June 20, 2011

As a follow-up to our last post on The Power List Marketing Tool For Your Company Website, this post will identify the strategy behind your list marketing plan. While many companies use an email campaign to try to create more sales, very few have developed a long-term strategic intent for delivering the potential that list […]

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Landing Pages

Company Websites Need To Move Beyond The Home Page

June 14, 2011

A common mistake made by many brick and mortar businesses is based upon a belief that visitors to the company website will show up on the home page. So much effort is placed into creating a “pretty” or “cool” home page that the company website ends up being no better than an online business brochure. […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Ron Rice Happy Birthday

How Images Play Their Part In Your Sales Vortex

May 19, 2011

You can make some improvements to your search engine optimization and help build the gravity of your sales vortex by making small tweaks to your content along the way. One such tweak is optimizing your images (pictures) on your company website. Did you know that many people search for images when they are shopping for […]

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A Picture Is Worth 1000 Words

The Use Of Visual Aids With Internet Marketing

May 17, 2011

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

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A Squeeze Box

How To Get Everybody Involved In Your Marketing Message

May 13, 2011

I received a lot of feedback on my previous post which explained why everybody in the company needs to have a marketing mission. It certainly is not the way most companies are organized or planning to operate, but this element of the sales vortex is so vital that I felt a follow-up was in order. […]

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Sales Vortex - A Role For Everybody

News Alert – Your New Job Is In Marketing

May 12, 2011

Here’s the message on every company bulletin board (or intranet) across the US for companies that are moving their operations to the internet … “Your Job Is Marketing! Help Us Reach Out To Customers.” That’s right, regardless of your current role in the organization, you now need to understand that you play a pivotal role […]

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Creative Internet Marketing Pictures

Creative Internet Marketing For Under A Dollar

May 10, 2011

Too often, people who are not tech savvy believe they must spend a lot of money to obtain creative internet marketing materials. This post is going to show a “sliver” of the sales vortex in action, demonstrating how to spend less than $1 to create a promotional video to encourage people to sign up to […]

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Creating Billiant Content For Your Sales Vortex

Ideas For Creating Great Content For Your Sales Vortex

May 6, 2011

As you start to develop a plan for providing brilliant content to your readers as the “gravity” for your internet marketing plan, you might be thinking that it will be difficult to come up with ideas for what to write about on your site. Everybody who starts a content marketing plan worries about this same […]

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The Internet Squeeze Website

The Internet Squeeze Is Two Months Old

May 5, 2011

I had a reader ask me yesterday how I was “coming along” on writing The Internet Squeeze, the book that will help traditional brick and mortar businesses transition to an internet marketing model. Well, I am happy to report that I am over 1/3rd of the way to completion, and I have no limit on […]

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