Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

List Marketing

List Marketing

Great List Marketing Isn’t An Accident

June 21, 2011

This is the third and final article in our brief series on list marketing. You should consider reading The Power List Marketing Tool For Your Company Website and How To Write A Strategic List Marketing Plan as solid background for this to make good sense. As the title to this post exclaims, great list marketing […]

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Strategic List Marketing

How To Write A Strategic List Marketing Plan

June 20, 2011

As a follow-up to our last post on The Power List Marketing Tool For Your Company Website, this post will identify the strategy behind your list marketing plan. While many companies use an email campaign to try to create more sales, very few have developed a long-term strategic intent for delivering the potential that list […]

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List Marketing With Aweber

Aweber: The Power List Marketing Tool For Your Company Website

June 18, 2011

Brick and mortar businesses must utilize list marketing techniques if they want to optimize their internet marketing plan. Studies have shown that more sales occur through the company’s list of subscribers than from any other source, including direct online sales. The purpose of today’s blog post is to demonstrate what a company needs to do […]

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Stages Of Buyers On The Internet

Use List Marketing For Top Of Mind Awareness

June 2, 2011

The comparison shopping stage affords the opportunity for your website to generate minor commitment levels from your visitors. Perhaps you offer volumes of information on “how to do something for some reason,” but to compare method A to method B, the visitor will have to provide a little information first before the tool can be […]

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Creative Internet Marketing Pictures

Creative Internet Marketing For Under A Dollar

May 10, 2011

Too often, people who are not tech savvy believe they must spend a lot of money to obtain creative internet marketing materials. This post is going to show a “sliver” of the sales vortex in action, demonstrating how to spend less than $1 to create a promotional video to encourage people to sign up to […]

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List Marketing Image

Permission-Based List Marketing Is The Bedrock Of Your Internet Marketing Plan

April 26, 2011

What would you do if somebody were to give you the list of a million people who had recently shown interest in something that related to your company’s products or services? More importantly, what would you do if everybody on that list voluntarily joined because they knew of you and thought of you as a […]

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List Building Image

What Every Internet Marketer Would Do If They Could Go Back And Start Again

April 25, 2011

If you were to talk to 100 successful online marketers and ask them “what is the one thing you would do differently if you could go back in time and just be starting off?,” the unequivocal top answer would be “I would start my list sooner.” For most companies, building a list of people who […]

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Web Traffic Stream

Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

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