Traffic comes to a company website for a multitude of reasons, but the source is either paid (an ad was run, somebody clicked, and then they ended up on the site) or organic. Organic web traffic is the visitors that you get through search engines because your company had a highly ranked page that the “searcher” chose from the search engine results page (SERP). Organic traffic is highly sought-after because it is free and because the visitor is most likely a “good fit” for the information that your company website provided.
Many companies find that organic traffic is “stickier” than paid traffic, because there is a better likelihood that the organic visitor has found the site through a need that closely resembles the purpose of the site. These visitors stick around, checking out the content of interest that motivated their visit. Paid traffic on the other hand often is the result of a catchy (or sneaky) headline that compelled somebody to visit a site that they might not have had any real interest in without the compelling headline.
Often times, companies spend a large portion of their advertising budget to hire companies to place ads for them. These companies are often paid to deliver traffic, not sales. As a result, they use gimmicks to lure traffic to your website that will not stick around. This is why a sound internet market plan looks to gain as much organic traffic as possible. It produces a higher rate of sales and can be far more affordable over the long-term than the paid traffic. that merely brings visitors.
The Internet Squeeze provides a framework that is engineered to produce organic traffic, and a whole lot of it. A smart internet marketing plan, utilizing the most current search engine optimization techniques, will support the company mission far better than a site that is based heavily upon search engine advertising. This is why it is imperative that every corporate leader find the time to familiarize himself with the fundamentals of sound internet marketing and know how the company is interacting with the internet based customer.