Technorati is a blog ranking and listing site that can help you gain traffic to your company website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales vortex, and one that you should consider initiating if you have not yet done so.
You should “claim” your blog on Technorati to ensure that it is being indexed. Technorati is a search engine that specifically caters to blogs, and as more companies are publishing a blog, it is a great place for you to go to create back-links to your own blog. This will greatly enhance your search engine optimization efforts, and ultimately will lead to more traffic from like-minded peers and customers. Here’s what Technorati says about its site:
The leading blog search engine and directory, Technorati indexes more than a million blogs. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.
Most Back-Linking Plans Are Stupid
I figured that headline would best clarify what I think about paying for back-links. These programs cater to the ignorant who think that outsourcing the company plan for creating links to the company website is the “easy way out.” The problem is, you will water-down the niche-specific benefits of your quality back-links if you just go out and harvest links from any and every site.
The links coming to your site tell Google and the other search engines what you are all about, so getting links from say, a Serbian cheese farmer, might confuse the search engines if you are in the business of providing legal advice. You would be best served to empower an employee to have the additional task of creating back-links to the company website, but if you do feel compelled to outsource this important aspect of the sales vortex, at least ensure that the company you hire is required to gain only relevant links.
Take the time to create a free account on Technorati and claim your blog. Then visit other blogs in your niche and find out who is producing the best material. They can serve as your inspiration as you work to develop the best content marketing plan in your industry.