Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan


Business Social Media Plan

Viral Marketing Comes From A Smart Social Media Plan

June 23, 2011

If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

Read the full article →
Iceland Error

IcelandAir Loses Viral Marketing Opportunity

June 22, 2011

Icelandair probably does not pay much attention to social media, and because of this they are missing the boat (er, plane) on a great viral marketing opportunity. You see, when an extraordinary customer service issue arises, it makes for great viral fodder, but if only somebody chooses to use it. This is word of mouth […]

Read the full article →
Gray Hat SEO Ideas

Be Careful With Gray Hat SEO Techniques

May 27, 2011

As part of your effort to transition your brick and mortar business to one that utilizes a progressive internet marketing campaign, you will (and have) encountered a lot of ideas and potential solutions for search engine optimization (SEO). We have written about the ways you should do this (White Hat SEO) and ways you should […]

Read the full article →
Social Media Sales Vortex Image

Social Media Provides A Pathway To Your Sales Vortex

April 18, 2011

If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]

Read the full article →
Social Media Magazine Rack Image

Delivering Social Media For Business

March 16, 2011

Delivering social media solutions for your business requires a commitment on the part of leadership, but the rewards for creating a social marketing process can far outweigh the discomfort of charging ahead into unchartered waters. As the fifth of a series of six articles on social media,  today’s post again explores social media by use […]

Read the full article →

Choosing Social Media Solutions For Your Business

March 15, 2011

Choosing social media solutions for your business can seem difficult, but it begins with an analysis of current options to see which are best fits for your company. Follow our continuation article as we ponder social media with an analogy of a shopping mall. If you have not yet done so, I would highly recommend […]

Read the full article →

Businesses Need Social Media

March 14, 2011

If you are questioning whether or not your business needs social media, then you have come to the right place! This post is the third in the series of articles written to explain, through a shopping mall analogy, a few of the social media sites that can help businesses increase the amount of sales that […]

Read the full article →

Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

Read the full article →

Three Keys To Using Twitter For Business Marketing

March 10, 2011

Many companies have learned that using Twitter for business applications holds a lot of promise. Tech support operations have implemented a twitter solution to keep customers abreast of current status of everything that is going on. For example, my web hosting company uses Twitter to alert customers of the status of a server when it […]

Read the full article →