Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

the internet squeeze

100th Blog Post

Top 6 Blog Posts On The Internet Squeeze

July 13, 2011

This is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the […]

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Law Firm Website

Law Firms Can Modernize Through Their Websites

June 28, 2011

I had a long-time friend and his wife over to the house the other night, as they were visiting from out of town. As we sat and talked after dinner, the main topic was raised by them. They are both attorneys and wanted to know if the Internet Squeeze had any application in the legal […]

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Sales Leadership

It’s Time For Sales Managers To Address The Internet Squeeze

June 13, 2011

If you are a sales manager (or any subordinate leader) at a traditional brick and mortar business, I feel that you have a duty to push your company through a transition to an internet based marketing and product or service delivery system. Much of the senior leadership might have a difficulty seeing the internet squeeze, […]

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Feeling The Squeeze

Brick And Mortar Business Owners Are Feeling The Squeeze

June 10, 2011

If you own or manage a brick and mortar business, you might be bumping into a very real threat to your company’s existence, the Internet Squeeze. And just what is the internet squeeze you might wonder … The internet squeeze is the pressure that brick and mortar businesses are feeling on their bottom lines, cause […]

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Immediate Response

Immediate Response Team Needed For Internet Customers

June 6, 2011

After my last post about Why Are You Ignoring Your Internet Customers, I received a comment from a real estate colleague that included a great acronym that I will incorporate into The Internet Squeeze. The post was about the urgency required to assist customers online, because even though they take the time to leave a […]

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Stages Of Buyers On The Internet

Use List Marketing For Top Of Mind Awareness

June 2, 2011

The comparison shopping stage affords the opportunity for your website to generate minor commitment levels from your visitors. Perhaps you offer volumes of information on “how to do something for some reason,” but to compare method A to method B, the visitor will have to provide a little information first before the tool can be […]

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Brick And Mortar Business Leadership

Lead, Follow, Or Just Watch Us Pass By

May 26, 2011

If you are a leader in a traditional brick and mortar business, then you are faced with making the decisions that affect the very viability of your organization now and in the coming years. Whether you are the active President, CEO, or a member of the Board of Directors, it is time you recognize the […]

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Hire A Social Media Expert

3 Tips For Hiring A Social Media Expert

May 23, 2011

I was reading though some of my favorite blogs where I get a host of ideas for the Internet Squeeze and I came across a great read from Peter Shankman. He was ranting about the blindness of most business managers who still feel compelled to outsource social media. Whether it is a fear of getting […]

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Technorati Claim Image

Know What Technorati Thinks About Your Blog

May 20, 2011

Technorati is a blog ranking and listing site that can help you gain traffic to your company website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales […]

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Ron Rice Happy Birthday

How Images Play Their Part In Your Sales Vortex

May 19, 2011

You can make some improvements to your search engine optimization and help build the gravity of your sales vortex by making small tweaks to your content along the way. One such tweak is optimizing your images (pictures) on your company website. Did you know that many people search for images when they are shopping for […]

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A Picture Is Worth 1000 Words

The Use Of Visual Aids With Internet Marketing

May 17, 2011

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

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Survey Says...

Ask Your Customers To Guide Your Content Marketing Plan

May 16, 2011

I was talking the other day with a business owner who was just entering the world of content marketing with his new company website. He has been a reader of the Internet Squeeze since the first week of publication, and he has embraced the need to move his brick and mortar business to the internet. […]

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Alexa Ranking Report

Get Real Time Internet Marketing Feedback From Alexa

May 11, 2011

I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick […]

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Planning Great Content Marketing

Creating Focus And Clarity In Your Content Marketing Plan

May 4, 2011

If you have decided to move your brick and mortar business to the internet, then you most likely are working to establish a content marketing plan. The Internet Squeeze has addressed several issues regarding the importance of providing brilliant content for the visitors to your company website, so today we will examine how to focus […]

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Free Tools For Content Marketing Image

Free Tools Offer Great Leverage To Your Content Marketing Plan

May 3, 2011

In a recent post on the Internet Squeeze, we covered how and why you should perform a SWOT Analysis as you prepare to evolve your brick and mortar business with an internet marketing plan. The SWOT analysis helps you gauge your current situation and how you stand to best take advantage of opportunities within your […]

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Bottom Line Margins Being Squeezed

Are You Feeling The Internet Squeeze?

April 29, 2011

I am finding so many business owners are feeling the internet squeeze, they just did not have a clearly defined understanding of what they were experiencing. For readers new to The Internet Squeeze, this effect is the pressure that companies are feeling from the need to be involved on the internet without yet realizing any […]

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Offline Marketing Plan Image

Offline Marketing Can Greatly Enhance Your Sales Vortex

April 20, 2011

An effective offline marketing campaign can do wonders to fuel your sales vortex, allowing a brick and mortar business to transition from a dated business model to one that relies heavily on an internet marketing plan. The key is to have a specific routing plan for the traffic that you bring to your company website […]

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SWOT Analysis Image Picture

The Sales Vortex: Get Started With A SWOT Analysis

April 13, 2011

Several readers who saw yesterday’s blog post on The Sales Vortex contacted me to ask how to begin this type of internet marketing process for their company. As with all successful ventures, its starts with a plan based upon a desired outcome. First things first. Are you committed to moving your brick and mortar business […]

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Internet Sales Funnel Image

The New Vision For Brick And Mortar Business Marketing

April 11, 2011

As we start to bring the lessons learned from the Internet Squeeze to our internet marketing plan, we need to create a vision for how we see the online operation of our Brick and Mortar Business. How will we target our opportunities and what will we do to create a machine that attracts, nurtures, relates, […]

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White Hat Techniques For Search Engine Optimization

Simple White Hat Techniques That Enhance Search Engine Optimization

April 6, 2011

As you discover the vast world of search engine optimization techniques, you will find that there are methods that Google (and other search engines) favors, and there are methods that Google frowns upon. White hat techniques are considered processes and techniques that Google thinks are fair and valid for establishing creditability for a web site, […]

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