Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

superb content

Branding Vs Engagement Image

Branding Is Bunk: Focus On Engagement

April 27, 2011

Branding is a marketing focal point that has seen its time come and go, and now only serves as a menu item for marketing firms to sell to their clients. Countless millions (billions?) of dollars are spent each year “building the brand,” but this outdated strategy for business growth has been replaced. The American Marketing […]

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Superb Internet Content

Offer Superb Content And They Will Come

April 8, 2011

The backbone to a great internet marketing plan is superb content. People (who might be converted into customers of your product or service) want information, and the purpose of your marketing campaign is to use this content to “herd” these folks to your website. Superb content is not a static concept. You do not write […]

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