Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

small business

LinkedInfluence

Four LinkedIn Imperatives

July 12, 2011

Have you discovered that all the noise about LinkedIn is just not amounting to anything measurable for you? Do you wish you had a powerful strategy that would allow you to reap the enormous growth and profit that the social media masters are yielding each day? Well, here are the four LinkedIn imperatives discovered from […]

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Internet Marketing Budget

How Brick And Mortar Businesses Can Budget For Online Marketing

July 6, 2011

Brick and mortar businesses are feeling the internet squeeze, the shrinking of the bottom line due to an increased cost of marketing (due to the perceived need to be “on the internet”) combined with a reduced effectiveness of the sales force. Perhaps you are seeing this as well. Most companies know they need to step-up […]

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Leverage Word Of Mouth Marketing

How To Leverage Word Of Mouth Marketing

May 30, 2011

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]

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Thumbnail image for Why You Must Think Like Your Internet Customer

Why You Must Think Like Your Internet Customer

March 22, 2011

If you want to sell something, think like your internet customer! By walking in the shoes of the consumer, an individual or organization has the ability to reverse-engineer the entire consumer experience and build an electronic delivery system designed to exceed the expectations of the customer. Prior to the internet, sales managers had a devil […]

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Who Should Read The Internet Squeeze

March 5, 2011

This book is being written to help individuals and organizations transition from traditional marketing practices to utilizing modern and progressive marketing techniques on the internet. My writing style is somewhat informal and conversational and I have found it to be most effective when creating the thousands of pages of marketing content that I’ve used to […]

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