Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

search engine optimization

Brick And Mortar Business Blogging

Brick And Mortar Businesses Do Not Need To Blog

July 7, 2011

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and […]

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SEO Video Poll

Do Google Searchers Select Videos From The Search Results

July 1, 2011

After posting yesterday’s article about using video to enhance consumer engagement, it got me wondering just how many people are likely to select a video from their “non video specific” searches for information on Google (and the other search engines). So I have set up a very informal seo poll of our readers and hope […]

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Use Video For Engagement

Video Your Message For Customer Engagement

June 30, 2011

I have some experience at creating videos for the web, and I can tell you that video should be part of your internet marketing plan. Different people like to communicate in various ways, so video adds another method for you to reach potential customers for your company. Nothing on the internet is more engaging or […]

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Backlinks

Building Backlinks: Learn From The Little Guys

June 7, 2011

Brick and mortar businesses can learn a lot from large corporations, and often times that is where we look for inspiration and ideas when growing our companies. But we can also learn from the little guys too, and today we’ll look at a search engine optimization technique that is used by many sole proprietor’s who […]

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Gray Hat SEO Ideas

Be Careful With Gray Hat SEO Techniques

May 27, 2011

As part of your effort to transition your brick and mortar business to one that utilizes a progressive internet marketing campaign, you will (and have) encountered a lot of ideas and potential solutions for search engine optimization (SEO). We have written about the ways you should do this (White Hat SEO) and ways you should […]

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Technorati Claim Image

Know What Technorati Thinks About Your Blog

May 20, 2011

Technorati is a blog ranking and listing site that can help you gain traffic to your company website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales […]

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Ron Rice Happy Birthday

How Images Play Their Part In Your Sales Vortex

May 19, 2011

You can make some improvements to your search engine optimization and help build the gravity of your sales vortex by making small tweaks to your content along the way. One such tweak is optimizing your images (pictures) on your company website. Did you know that many people search for images when they are shopping for […]

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Creating Billiant Content For Your Sales Vortex

Ideas For Creating Great Content For Your Sales Vortex

May 6, 2011

As you start to develop a plan for providing brilliant content to your readers as the “gravity” for your internet marketing plan, you might be thinking that it will be difficult to come up with ideas for what to write about on your site. Everybody who starts a content marketing plan worries about this same […]

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Free Tools For Content Marketing Image

Free Tools Offer Great Leverage To Your Content Marketing Plan

May 3, 2011

In a recent post on the Internet Squeeze, we covered how and why you should perform a SWOT Analysis as you prepare to evolve your brick and mortar business with an internet marketing plan. The SWOT analysis helps you gauge your current situation and how you stand to best take advantage of opportunities within your […]

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You Must Evolve Or Die

Brick And Mortar Businesses: Evolve Or Die

April 28, 2011

When I speak with business owners and leaders about the transition from a brick and mortar business model to one that embraces interaction on the internet, it is not uncommon to see dread and trepidation on the faces of those who must lead their companies through the changes. But when I talk with the staff […]

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Content Marketing For The Sales Vortex

Brilliant Content Marketing Creates The Gravity For Your Sales Vortex

April 15, 2011

At the very heart and soul of the sales vortex that you are creating with your internet marketing plan must lie a plethora of brilliantly great content. The bulk of this is articles prepared by your organization that answer the questions that your future customers have during the process of learning how to buy your […]

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White Hat Techniques For Search Engine Optimization

Simple White Hat Techniques That Enhance Search Engine Optimization

April 6, 2011

As you discover the vast world of search engine optimization techniques, you will find that there are methods that Google (and other search engines) favors, and there are methods that Google frowns upon. White hat techniques are considered processes and techniques that Google thinks are fair and valid for establishing creditability for a web site, […]

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Organic Web Traffic Image

What The Heck Is Organic Traffic – And Why Does It Matter?

April 5, 2011

Traffic comes to a company website for a multitude of reasons, but the source is either paid (an ad was run, somebody clicked, and then they ended up on the site) or organic.  Organic web traffic is the visitors that you get through search engines because your company had a highly ranked page that the […]

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Search Engine Optimization For Brick And Mortar Businesses

A Simple Explanation Of Search Engine Optimization For Corporate Leaders

April 4, 2011

Corporate leaders who wish to find growth and success for their organizations are getting more involved in the marketing operations utilized by their companies. They recognize that internet marketing for businesses is far more than just a new advertising medium, it is the present and future marketplace for their company’s goods and services. For this […]

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