April 18, 2011
If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]
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March 25, 2011
“Measure twice, and cut once.” This rule of thumb was developed long ago by carpenters who observed that you can only cut a piece of wood one time. With internet marketing, the process of seeking new customers is similar to the carpenter who cuts a lot of wood, we want to measure, measure, measure. Our […]
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