Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

passive marketing

Branding Vs Engagement Image

Branding Is Bunk: Focus On Engagement

April 27, 2011

Branding is a marketing focal point that has seen its time come and go, and now only serves as a menu item for marketing firms to sell to their clients. Countless millions (billions?) of dollars are spent each year “building the brand,” but this outdated strategy for business growth has been replaced. The American Marketing […]

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Superb Internet Content

Offer Superb Content And They Will Come

April 8, 2011

The backbone to a great internet marketing plan is superb content. People (who might be converted into customers of your product or service) want information, and the purpose of your marketing campaign is to use this content to “herd” these folks to your website. Superb content is not a static concept. You do not write […]

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Google Analytics Image

Google Analytics: Your Map To Success

March 29, 2011

If you missed yesterday’s post on the key internet marketing metrics, a quick-read will ease you into today’s review of some of the critical information that you can gain from tracking your company’s website performance in Google Analytics. If you believe that customer activity and feedback should drive the actions of the organization, then you […]

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Web Traffic Stream

Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

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