Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

online customers

Immediate Response

Immediate Response Team Needed For Internet Customers

June 6, 2011

After my last post about Why Are You Ignoring Your Internet Customers, I received a comment from a real estate colleague that included a great acronym that I will incorporate into The Internet Squeeze. The post was about the urgency required to assist customers online, because even though they take the time to leave a […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Bottom Line Margins Being Squeezed

Are You Feeling The Internet Squeeze?

April 29, 2011

I am finding so many business owners are feeling the internet squeeze, they just did not have a clearly defined understanding of what they were experiencing. For readers new to The Internet Squeeze, this effect is the pressure that companies are feeling from the need to be involved on the internet without yet realizing any […]

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Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

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