Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

marketing strategy

Social Media For Business Applications

March 12, 2011

Social media for businesses is the newest wave sweeping through corporate America and companies are trying to figure out how to implement (or if to implement) a social media plan. As we discussed in yesterday’s post “Social Media – The Shopping Mall Analogy,” a lot can be learned by examining a shopping mall analogy when […]

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Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

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Chief Marketing Officer

The Chief Marketing Officer Must Be The Tactical Marketing Commander

March 9, 2011

When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]

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Introducing The Internet Squeeze

March 3, 2011

I have always been a student of the game. Whether the game was football in college or tactics in the Army, I have always wanted to gain any advantage that I could by being better armed, better trained, and better informed than my competition. The same is true in business. I like to pay attention […]

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