Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

marketing plan

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Why You Must Think Like Your Internet Customer

March 22, 2011

If you want to sell something, think like your internet customer! By walking in the shoes of the consumer, an individual or organization has the ability to reverse-engineer the entire consumer experience and build an electronic delivery system designed to exceed the expectations of the customer. Prior to the internet, sales managers had a devil […]

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The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

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Delivering Social Media For Business

March 16, 2011

Delivering social media solutions for your business requires a commitment on the part of leadership, but the rewards for creating a social marketing process can far outweigh the discomfort of charging ahead into unchartered waters. As the fifth of a series of six articles on social media,  today’s post again explores social media by use […]

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Choosing Social Media Solutions For Your Business

March 15, 2011

Choosing social media solutions for your business can seem difficult, but it begins with an analysis of current options to see which are best fits for your company. Follow our continuation article as we ponder social media with an analogy of a shopping mall. If you have not yet done so, I would highly recommend […]

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Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

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Know The Difference Between Marketing And Information Technology

March 8, 2011

As you begin to learn more about the time and technical requirements of content marketing, you might start to feel anxious and think about all the “experts” that you can enlist to help you understand or implement this solution. While I certainly understand your concern, I will also warn you that this would most likely […]

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