Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

internet

Web Traffic Stream

Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

Read the full article →
Internet Buyer Stages

The 3 Stages Of The Internet Buyer

March 23, 2011

People will find your company website through many different channels and not all of them will be prospective customers for your organization. But the ones that are will arrive with various goals, and often times they will not be ready to make a buying decision. My study of the millions of visitors to my various […]

Read the full article →
Thumbnail image for Why You Must Think Like Your Internet Customer

Why You Must Think Like Your Internet Customer

March 22, 2011

If you want to sell something, think like your internet customer! By walking in the shoes of the consumer, an individual or organization has the ability to reverse-engineer the entire consumer experience and build an electronic delivery system designed to exceed the expectations of the customer. Prior to the internet, sales managers had a devil […]

Read the full article →
Word Of Mouth Marketing Picture

Word Of Mouth Advertising Is Back!

March 21, 2011

I do not proclaim to be a student of the history of advertising, but I think it is an important discussion point in our journey to understand why we have seen companies struggle with adjusting to the new marketing paradigm. Advertising most likely got its start when the first caveman had something of value that […]

Read the full article →
Market Advertising Sales Image

The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

Read the full article →
Social Media Magazine Rack Image

Delivering Social Media For Business

March 16, 2011

Delivering social media solutions for your business requires a commitment on the part of leadership, but the rewards for creating a social marketing process can far outweigh the discomfort of charging ahead into unchartered waters. As the fifth of a series of six articles on social media,  today’s post again explores social media by use […]

Read the full article →

Social Media For Business Applications

March 12, 2011

Social media for businesses is the newest wave sweeping through corporate America and companies are trying to figure out how to implement (or if to implement) a social media plan. As we discussed in yesterday’s post “Social Media – The Shopping Mall Analogy,” a lot can be learned by examining a shopping mall analogy when […]

Read the full article →

Know The Difference Between Marketing And Information Technology

March 8, 2011

As you begin to learn more about the time and technical requirements of content marketing, you might start to feel anxious and think about all the “experts” that you can enlist to help you understand or implement this solution. While I certainly understand your concern, I will also warn you that this would most likely […]

Read the full article →

Who Should Read The Internet Squeeze

March 5, 2011

This book is being written to help individuals and organizations transition from traditional marketing practices to utilizing modern and progressive marketing techniques on the internet. My writing style is somewhat informal and conversational and I have found it to be most effective when creating the thousands of pages of marketing content that I’ve used to […]

Read the full article →