Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

internet squeeze

Word Of Mouth Marketing Picture

Word Of Mouth Advertising Is Back!

March 21, 2011

I do not proclaim to be a student of the history of advertising, but I think it is an important discussion point in our journey to understand why we have seen companies struggle with adjusting to the new marketing paradigm. Advertising most likely got its start when the first caveman had something of value that […]

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Market Advertising Sales Image

The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

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