Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

internet squeeze

Internet Marketing Budget

How Brick And Mortar Businesses Can Budget For Online Marketing

July 6, 2011

Brick and mortar businesses are feeling the internet squeeze, the shrinking of the bottom line due to an increased cost of marketing (due to the perceived need to be “on the internet”) combined with a reduced effectiveness of the sales force. Perhaps you are seeing this as well. Most companies know they need to step-up […]

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Feeling The Squeeze

Brick And Mortar Business Owners Are Feeling The Squeeze

June 10, 2011

If you own or manage a brick and mortar business, you might be bumping into a very real threat to your company’s existence, the Internet Squeeze. And just what is the internet squeeze you might wonder … The internet squeeze is the pressure that brick and mortar businesses are feeling on their bottom lines, cause […]

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Immediate Response

Immediate Response Team Needed For Internet Customers

June 6, 2011

After my last post about Why Are You Ignoring Your Internet Customers, I received a comment from a real estate colleague that included a great acronym that I will incorporate into The Internet Squeeze. The post was about the urgency required to assist customers online, because even though they take the time to leave a […]

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Stages Of Buyers On The Internet

Use List Marketing For Top Of Mind Awareness

June 2, 2011

The comparison shopping stage affords the opportunity for your website to generate minor commitment levels from your visitors. Perhaps you offer volumes of information on “how to do something for some reason,” but to compare method A to method B, the visitor will have to provide a little information first before the tool can be […]

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Ron Rice Happy Birthday

How Images Play Their Part In Your Sales Vortex

May 19, 2011

You can make some improvements to your search engine optimization and help build the gravity of your sales vortex by making small tweaks to your content along the way. One such tweak is optimizing your images (pictures) on your company website. Did you know that many people search for images when they are shopping for […]

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A Picture Is Worth 1000 Words

The Use Of Visual Aids With Internet Marketing

May 17, 2011

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

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Survey Says...

Ask Your Customers To Guide Your Content Marketing Plan

May 16, 2011

I was talking the other day with a business owner who was just entering the world of content marketing with his new company website. He has been a reader of the Internet Squeeze since the first week of publication, and he has embraced the need to move his brick and mortar business to the internet. […]

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Alexa Ranking Report

Get Real Time Internet Marketing Feedback From Alexa

May 11, 2011

I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick […]

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The Internet Squeeze Website

The Internet Squeeze Is Two Months Old

May 5, 2011

I had a reader ask me yesterday how I was “coming along” on writing The Internet Squeeze, the book that will help traditional brick and mortar businesses transition to an internet marketing model. Well, I am happy to report that I am over 1/3rd of the way to completion, and I have no limit on […]

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Planning Great Content Marketing

Creating Focus And Clarity In Your Content Marketing Plan

May 4, 2011

If you have decided to move your brick and mortar business to the internet, then you most likely are working to establish a content marketing plan. The Internet Squeeze has addressed several issues regarding the importance of providing brilliant content for the visitors to your company website, so today we will examine how to focus […]

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Free Tools For Content Marketing Image

Free Tools Offer Great Leverage To Your Content Marketing Plan

May 3, 2011

In a recent post on the Internet Squeeze, we covered how and why you should perform a SWOT Analysis as you prepare to evolve your brick and mortar business with an internet marketing plan. The SWOT analysis helps you gauge your current situation and how you stand to best take advantage of opportunities within your […]

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List Building Image

What Every Internet Marketer Would Do If They Could Go Back And Start Again

April 25, 2011

If you were to talk to 100 successful online marketers and ask them “what is the one thing you would do differently if you could go back in time and just be starting off?,” the unequivocal top answer would be “I would start my list sooner.” For most companies, building a list of people who […]

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Offline Marketing Plan Image

Offline Marketing Can Greatly Enhance Your Sales Vortex

April 20, 2011

An effective offline marketing campaign can do wonders to fuel your sales vortex, allowing a brick and mortar business to transition from a dated business model to one that relies heavily on an internet marketing plan. The key is to have a specific routing plan for the traffic that you bring to your company website […]

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The Sales Vortex Image

The Sales Vortex: Grow Like A Wild Fire Out Of Control

April 12, 2011

The sales vortex is a concept that brings all of your internet marketing together into a master strategy. This is the “eye in the sky view” of your entire internet marketing plan. It is how you incorporate everything that the Internet Squeeze exposes into a targeted marketing plan. Now that we understand that there will […]

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Internet Sales Funnel Image

The New Vision For Brick And Mortar Business Marketing

April 11, 2011

As we start to bring the lessons learned from the Internet Squeeze to our internet marketing plan, we need to create a vision for how we see the online operation of our Brick and Mortar Business. How will we target our opportunities and what will we do to create a machine that attracts, nurtures, relates, […]

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Organic Web Traffic Image

What The Heck Is Organic Traffic – And Why Does It Matter?

April 5, 2011

Traffic comes to a company website for a multitude of reasons, but the source is either paid (an ad was run, somebody clicked, and then they ended up on the site) or organic.  Organic web traffic is the visitors that you get through search engines because your company had a highly ranked page that the […]

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Not Internet Marketing Image

Don’t Hire A Techie To “Handle The Internet”

April 1, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle the internet.” But this is so wrong! Imagine establishing a branch of your English speaking company somewhere […]

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Measure Internet Traffic Image

The Importance Of Marketing Metrics

March 25, 2011

“Measure twice, and cut once.” This rule of thumb was developed long ago by carpenters who observed that you can only cut a piece of wood one time. With internet marketing, the process of seeking new customers is similar to the carpenter who cuts a lot of wood, we want to measure, measure, measure. Our […]

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Web Traffic Stream

Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

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Internet Buyer Stages

The 3 Stages Of The Internet Buyer

March 23, 2011

People will find your company website through many different channels and not all of them will be prospective customers for your organization. But the ones that are will arrive with various goals, and often times they will not be ready to make a buying decision. My study of the millions of visitors to my various […]

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