Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

internet marketing

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Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

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Internet Buyer Stages

The 3 Stages Of The Internet Buyer

March 23, 2011

People will find your company website through many different channels and not all of them will be prospective customers for your organization. But the ones that are will arrive with various goals, and often times they will not be ready to make a buying decision. My study of the millions of visitors to my various […]

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Why You Must Think Like Your Internet Customer

March 22, 2011

If you want to sell something, think like your internet customer! By walking in the shoes of the consumer, an individual or organization has the ability to reverse-engineer the entire consumer experience and build an electronic delivery system designed to exceed the expectations of the customer you can learn more here. Prior to the internet, […]

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The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

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Delivering Social Media For Business

March 16, 2011

Delivering social media solutions for your business requires a commitment on the part of leadership, but the rewards for creating a social marketing process can far outweigh the discomfort of charging ahead into unchartered waters. As the fifth of a series of six articles on social media,  today’s post again explores social media by use […]

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Choosing Social Media Solutions For Your Business

March 15, 2011

Choosing social media solutions for your business can seem difficult, but it begins with an analysis of current options to see which are best fits for your company. Follow our continuation article as we ponder social media with an analogy of a shopping mall. If you have not yet done so, I would highly recommend […]

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Chief Marketing Officer

The Chief Marketing Officer Must Be The Tactical Marketing Commander

March 9, 2011

When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]

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Know The Difference Between Marketing And Information Technology

March 8, 2011

As you begin to learn more about the time and technical requirements of content marketing, you might start to feel anxious and think about all the “experts” that you can enlist to help you understand or implement this solution. While I certainly understand your concern, I will also warn you that this would most likely […]

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Who Should Read The Internet Squeeze

March 5, 2011

This book is being written to help individuals and organizations transition from traditional marketing practices to utilizing modern and progressive marketing techniques on the internet. My writing style is somewhat informal and conversational and I have found it to be most effective when creating the thousands of pages of marketing content that I’ve used to […]

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What Is The Internet Squeeze? – sponsored by Oxycodone

March 4, 2011

The internet is wide-open in most industries, and the early adapters are going to be un-challenged in the early stages as traditional methodologies continue to force companies into a squeeze. Perhaps you are already beginning to see the internet squeeze effect?  Before I explain everything to you, I want to thank oxycodone for not only […]

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Introducing The Internet Squeeze

March 3, 2011

I have always been a student of the game. Whether the game was football in college or tactics in the Army, I have always wanted to gain any advantage that I could by being better armed, better trained, and better informed than my competition. The same is true in business. I like to pay attention […]

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