Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

internet marketing

You Must Evolve Or Die

Brick And Mortar Businesses: Evolve Or Die

April 28, 2011

When I speak with business owners and leaders about the transition from a brick and mortar business model to one that embraces interaction on the internet, it is not uncommon to see dread and trepidation on the faces of those who must lead their companies through the changes. But when I talk with the staff […]

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Permission-Based List Marketing Is The Bedrock Of Your Internet Marketing Plan

April 26, 2011

What would you do if somebody were to give you the list of a million people who had recently shown interest in something that related to your company’s products or services? More importantly, what would you do if everybody on that list voluntarily joined because they knew of you and thought of you as a […]

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Link Building Your Way To A High-Gravity Sales Vortex

April 22, 2011

As we continue our series of articles on how to implement a high-gravity sales vortex for your organization, it is important to know that each of these primary pieces of the puzzle are critical if you want to grow your company from a brick and mortar operation to one that dominates through a strategically balanced […]

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Organizational Buy-In For The Sale Vortex

There Is No Sales Vortex Without Organizational Buy-in

April 21, 2011

Marketing leaders must sell the sales vortex to the entire company, from the top-down, because without organizational buy-in, there can be no sales vortex. The complete application of a thorough internet marketing plan requires “all hands” to be involved and supportive of the new consumer paradigm. You will find that there is no way to […]

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Offline Marketing Can Greatly Enhance Your Sales Vortex

April 20, 2011

An effective offline marketing campaign can do wonders to fuel your sales vortex, allowing a brick and mortar business to transition from a dated business model to one that relies heavily on an internet marketing plan. The key is to have a specific routing plan for the traffic that you bring to your company website […]

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Campaign Planning: The Strategy That Creates A Sales Vortex

April 19, 2011

There are so many ways to drive internet traffic to your sales vortex that it is imperative that you prepare detailed campaign plans for the most important drivers to your sales vortex. A campaign plan is simply an organized vision converted into a sequence of actionable processes that must be performed in order to generate […]

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Social Media Provides A Pathway To Your Sales Vortex

April 18, 2011

If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]

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Content Marketing For The Sales Vortex

Brilliant Content Marketing Creates The Gravity For Your Sales Vortex

April 15, 2011

At the very heart and soul of the sales vortex that you are creating with your internet marketing plan must lie a plethora of brilliantly great content. The bulk of this is articles prepared by your organization that answer the questions that your future customers have during the process of learning how to buy your […]

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The Sales Vortex: Get Started With A SWOT Analysis

April 13, 2011

Several readers who saw yesterday’s blog post on The Sales Vortex contacted me to ask how to begin this type of internet marketing process for their company. As with all successful ventures, its starts with a plan based upon a desired outcome. First things first. Are you committed to moving your brick and mortar business […]

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The New Vision For Brick And Mortar Business Marketing

April 11, 2011

As we start to bring the lessons learned from the Internet Squeeze to our internet marketing plan, we need to create a vision for how we see the online operation of our Brick and Mortar Business. How will we target our opportunities and what will we do to create a machine that attracts, nurtures, relates, […]

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Superb Internet Content

Offer Superb Content And They Will Come

April 8, 2011

The backbone to a great internet marketing plan is superb content. People (who might be converted into customers of your product or service) want information, and the purpose of your marketing campaign is to use this content to “herd” these folks to your website. Superb content is not a static concept. You do not write […]

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Black Hat Seo Techniques

The Real Reason That Black Hat Techniques Are Death For A Company Website

April 7, 2011

Black hat techniques are short cuts designed to make the search engines believe that your site is far more relevant to a topic than visitors will find. These techniques are often tantalizing to internet marketing professionals because they promise to bring immediate traffic (and immediate results), but unfortunately they most likely will guarantee the eventual […]

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What The Heck Is Organic Traffic – And Why Does It Matter?

April 5, 2011

Traffic comes to a company website for a multitude of reasons, but the source is either paid (an ad was run, somebody clicked, and then they ended up on the site) or organic.  Organic web traffic is the visitors that you get through search engines because your company had a highly ranked page that the […]

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Search Engine Optimization For Brick And Mortar Businesses

A Simple Explanation Of Search Engine Optimization For Corporate Leaders

April 4, 2011

Corporate leaders who wish to find growth and success for their organizations are getting more involved in the marketing operations utilized by their companies. They recognize that internet marketing for businesses is far more than just a new advertising medium, it is the present and future marketplace for their company’s goods and services. For this […]

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Don’t Hire A Techie To “Handle The Internet”

April 1, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle the internet.” But this is so wrong! Imagine establishing a branch of your English speaking company somewhere […]

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Good Keywords

Do Your Website Visitors Know Something You Don’t Know?

March 30, 2011

What people say about your business matters to you greatly, but what you say about your own business determines how many people will find you! As the third post in a series on internet marketing metrics, today we view the measurements that will allow you to determine how your customers are finding your site and […]

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Google Analytics: Your Map To Success

March 29, 2011

If you missed yesterday’s post on the key internet marketing metrics, a quick-read will ease you into today’s review of some of the critical information that you can gain from tracking your company’s website performance in Google Analytics. If you believe that customer activity and feedback should drive the actions of the organization, then you […]

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Internet Marketing Metrics: Why They Will Change The Face Of Business

March 28, 2011

I once had a great platoon sergeant in the Army who continuously reminded me that “you cannot expect what you do not inspect.” Because of this, we had checklists for everything that we did, and all of our mission critical gear, personnel, and actions had an inspection protocol. This style of management is well suited […]

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The Importance Of Marketing Metrics

March 25, 2011

“Measure twice, and cut once.” This rule of thumb was developed long ago by carpenters who observed that you can only cut a piece of wood one time. With internet marketing, the process of seeking new customers is similar to the carpenter who cuts a lot of wood, we want to measure, measure, measure. Our […]

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