Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

internet marketing

100th Blog Post

Top 6 Blog Posts On The Internet Squeeze

July 13, 2011

This is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the […]

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Internet Marketing Budget

How Brick And Mortar Businesses Can Budget For Online Marketing

July 6, 2011

Brick and mortar businesses are feeling the internet squeeze, the shrinking of the bottom line due to an increased cost of marketing (due to the perceived need to be “on the internet”) combined with a reduced effectiveness of the sales force. Perhaps you are seeing this as well. Most companies know they need to step-up […]

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Use Video For Engagement

Video Your Message For Customer Engagement

June 30, 2011

I have some experience at creating videos for the web, and I can tell you that video should be part of your internet marketing plan. Different people like to communicate in various ways, so video adds another method for you to reach potential customers for your company. Nothing on the internet is more engaging or […]

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Website Map

Better Internet Marketing Begins With A Better Company Website

June 27, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle” the company website. But this is so wrong! It is time to acknowledge the importance of your […]

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List Marketing With Aweber

Aweber: The Power List Marketing Tool For Your Company Website

June 18, 2011

Brick and mortar businesses must utilize list marketing techniques if they want to optimize their internet marketing plan. Studies have shown that more sales occur through the company’s list of subscribers than from any other source, including direct online sales. The purpose of today’s blog post is to demonstrate what a company needs to do […]

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Don't Cop Out

Don’t Cop Out With Your Internet Marketing Plan

June 17, 2011

When many traditional brick and mortar businesses start their move to an internet marketing model, one of their first temptations is to offer discounts to entice new customers. I consider this a cop out of the worst order that will have a negative impact on their overall goal of building a better business model. So […]

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Backlinks

Building Backlinks: Learn From The Little Guys

June 7, 2011

Brick and mortar businesses can learn a lot from large corporations, and often times that is where we look for inspiration and ideas when growing our companies. But we can also learn from the little guys too, and today we’ll look at a search engine optimization technique that is used by many sole proprietor’s who […]

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Comparison Shopper Tools

Use What You Know To Draw Customers To Your Website

June 1, 2011

Regardless of your industry, if you have been active and have a vast amount of experience, then most likely you have had this thought before … “I have heard or seen it all.” And if that is the case for you, wonderful! It is time to put it all down in writing and figure out […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Gray Hat SEO Ideas

Be Careful With Gray Hat SEO Techniques

May 27, 2011

As part of your effort to transition your brick and mortar business to one that utilizes a progressive internet marketing campaign, you will (and have) encountered a lot of ideas and potential solutions for search engine optimization (SEO). We have written about the ways you should do this (White Hat SEO) and ways you should […]

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Brick And Mortar Business Leadership

Lead, Follow, Or Just Watch Us Pass By

May 26, 2011

If you are a leader in a traditional brick and mortar business, then you are faced with making the decisions that affect the very viability of your organization now and in the coming years. Whether you are the active President, CEO, or a member of the Board of Directors, it is time you recognize the […]

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Enhancing Your Content Marketing

Tips On Enhancing Your Content Marketing

May 18, 2011

Yesterday’s post about the use of pictures to enhance a content marketing plan generated some good discussion about methods for making a website more engaging to visitors. I had posted links to this blog post on several different sites, and quite a few readers opined on enhancing content for better reader engagement. One such reader, […]

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A Picture Is Worth 1000 Words

The Use Of Visual Aids With Internet Marketing

May 17, 2011

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

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Alexa Ranking Report

Get Real Time Internet Marketing Feedback From Alexa

May 11, 2011

I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick […]

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Creative Internet Marketing Pictures

Creative Internet Marketing For Under A Dollar

May 10, 2011

Too often, people who are not tech savvy believe they must spend a lot of money to obtain creative internet marketing materials. This post is going to show a “sliver” of the sales vortex in action, demonstrating how to spend less than $1 to create a promotional video to encourage people to sign up to […]

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Creating Billiant Content For Your Sales Vortex

Ideas For Creating Great Content For Your Sales Vortex

May 6, 2011

As you start to develop a plan for providing brilliant content to your readers as the “gravity” for your internet marketing plan, you might be thinking that it will be difficult to come up with ideas for what to write about on your site. Everybody who starts a content marketing plan worries about this same […]

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The Internet Squeeze Website

The Internet Squeeze Is Two Months Old

May 5, 2011

I had a reader ask me yesterday how I was “coming along” on writing The Internet Squeeze, the book that will help traditional brick and mortar businesses transition to an internet marketing model. Well, I am happy to report that I am over 1/3rd of the way to completion, and I have no limit on […]

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Planning Great Content Marketing

Creating Focus And Clarity In Your Content Marketing Plan

May 4, 2011

If you have decided to move your brick and mortar business to the internet, then you most likely are working to establish a content marketing plan. The Internet Squeeze has addressed several issues regarding the importance of providing brilliant content for the visitors to your company website, so today we will examine how to focus […]

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Brick And Mortar Business Evolution Image

A Simple Starting Point For The Evolving Brick And Mortar Business

May 2, 2011

So you have a traditional brick and mortar business that you want to evolve to being a dominant local force on the internet, but you don’t know where or how to begin. The easiest thing to do is to “think like your customers” and go where they would go. Start by going to Google and […]

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Bottom Line Margins Being Squeezed

Are You Feeling The Internet Squeeze?

April 29, 2011

I am finding so many business owners are feeling the internet squeeze, they just did not have a clearly defined understanding of what they were experiencing. For readers new to The Internet Squeeze, this effect is the pressure that companies are feeling from the need to be involved on the internet without yet realizing any […]

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