Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

information seeker

Stages Of Buyers On The Internet

Use List Marketing For Top Of Mind Awareness

June 2, 2011

The comparison shopping stage affords the opportunity for your website to generate minor commitment levels from your visitors. Perhaps you offer volumes of information on “how to do something for some reason,” but to compare method A to method B, the visitor will have to provide a little information first before the tool can be […]

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A Squeeze Box

How To Get Everybody Involved In Your Marketing Message

May 13, 2011

I received a lot of feedback on my previous post which explained why everybody in the company needs to have a marketing mission. It certainly is not the way most companies are organized or planning to operate, but this element of the sales vortex is so vital that I felt a follow-up was in order. […]

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Internet Buyer Stages

The 3 Stages Of The Internet Buyer

March 23, 2011

People will find your company website through many different channels and not all of them will be prospective customers for your organization. But the ones that are will arrive with various goals, and often times they will not be ready to make a buying decision. My study of the millions of visitors to my various […]

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