Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

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Brick And Mortar Business Blogging

Brick And Mortar Businesses Do Not Need To Blog

July 7, 2011

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and […]

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Product Review

Have You Seen Your Product Reviews?

July 5, 2011

Some of the most sought after information on search engines by consumers is product reviews, and if you own or manage a brick and mortar business, I would suggest you google your products to see if their are any reviews of them on the internet. Of course, this begs the question, have you written any […]

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SEO Video Poll

Do Google Searchers Select Videos From The Search Results

July 1, 2011

After posting yesterday’s article about using video to enhance consumer engagement, it got me wondering just how many people are likely to select a video from their “non video specific” searches for information on Google (and the other search engines). So I have set up a very informal seo poll of our readers and hope […]

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Use Video For Engagement

Video Your Message For Customer Engagement

June 30, 2011

I have some experience at creating videos for the web, and I can tell you that video should be part of your internet marketing plan. Different people like to communicate in various ways, so video adds another method for you to reach potential customers for your company. Nothing on the internet is more engaging or […]

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Business Social Media Plan

Viral Marketing Comes From A Smart Social Media Plan

June 23, 2011

If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

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Iceland Error

IcelandAir Loses Viral Marketing Opportunity

June 22, 2011

Icelandair probably does not pay much attention to social media, and because of this they are missing the boat (er, plane) on a great viral marketing opportunity. You see, when an extraordinary customer service issue arises, it makes for great viral fodder, but if only somebody chooses to use it. This is word of mouth […]

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Article Marketing Plan

How To Create An Article Marketing Plan For Your Business

June 9, 2011

We have covered article marketing in previous posts as a highly effective method for created powerful backlinks to your company website, and if you plan to transition a brick and mortar business to the internet, then you must grasp the importance of obtaining many relevant backlinks. Creating an article marketing plan is one great way […]

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Internet Customers

Why Are You Ignoring Your Internet Customers?

June 3, 2011

A recent study of real estate brokerages showed that roughly one half of all consumer leads were ignored for more than 8 hours! Can you imagine being an internet customer and wanting to interact with a company online, but having to wait for more than 8 hours to get a reply? I don’t think so. […]

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Brick And Mortar Business Leadership

Lead, Follow, Or Just Watch Us Pass By

May 26, 2011

If you are a leader in a traditional brick and mortar business, then you are faced with making the decisions that affect the very viability of your organization now and in the coming years. Whether you are the active President, CEO, or a member of the Board of Directors, it is time you recognize the […]

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Technorati Claim Image

Know What Technorati Thinks About Your Blog

May 20, 2011

Technorati is a blog ranking and listing site that can help you gain traffic to your company website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales […]

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Ron Rice Happy Birthday

How Images Play Their Part In Your Sales Vortex

May 19, 2011

You can make some improvements to your search engine optimization and help build the gravity of your sales vortex by making small tweaks to your content along the way. One such tweak is optimizing your images (pictures) on your company website. Did you know that many people search for images when they are shopping for […]

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A Picture Is Worth 1000 Words

The Use Of Visual Aids With Internet Marketing

May 17, 2011

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

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A Squeeze Box

How To Get Everybody Involved In Your Marketing Message

May 13, 2011

I received a lot of feedback on my previous post which explained why everybody in the company needs to have a marketing mission. It certainly is not the way most companies are organized or planning to operate, but this element of the sales vortex is so vital that I felt a follow-up was in order. […]

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Sales Vortex - A Role For Everybody

News Alert – Your New Job Is In Marketing

May 12, 2011

Here’s the message on every company bulletin board (or intranet) across the US for companies that are moving their operations to the internet … “Your Job Is Marketing! Help Us Reach Out To Customers.” That’s right, regardless of your current role in the organization, you now need to understand that you play a pivotal role […]

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Free Tools For Content Marketing Image

Free Tools Offer Great Leverage To Your Content Marketing Plan

May 3, 2011

In a recent post on the Internet Squeeze, we covered how and why you should perform a SWOT Analysis as you prepare to evolve your brick and mortar business with an internet marketing plan. The SWOT analysis helps you gauge your current situation and how you stand to best take advantage of opportunities within your […]

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You Must Evolve Or Die

Brick And Mortar Businesses: Evolve Or Die

April 28, 2011

When I speak with business owners and leaders about the transition from a brick and mortar business model to one that embraces interaction on the internet, it is not uncommon to see dread and trepidation on the faces of those who must lead their companies through the changes. But when I talk with the staff […]

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Organizational Buy-In For The Sale Vortex

There Is No Sales Vortex Without Organizational Buy-in

April 21, 2011

Marketing leaders must sell the sales vortex to the entire company, from the top-down, because without organizational buy-in, there can be no sales vortex. The complete application of a thorough internet marketing plan requires “all hands” to be involved and supportive of the new consumer paradigm. You will find that there is no way to […]

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White Hat Techniques For Search Engine Optimization

Simple White Hat Techniques That Enhance Search Engine Optimization

April 6, 2011

As you discover the vast world of search engine optimization techniques, you will find that there are methods that Google (and other search engines) favors, and there are methods that Google frowns upon. White hat techniques are considered processes and techniques that Google thinks are fair and valid for establishing creditability for a web site, […]

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