Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Google Analytics

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Google Analytics: Your Map To Success

March 29, 2011

If you missed yesterday’s post on the key internet marketing metrics, a quick-read will ease you into today’s review of some of the critical information that you can gain from tracking your company’s website performance in Google Analytics. If you believe that customer activity and feedback should drive the actions of the organization, then you […]

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The Importance Of Marketing Metrics

March 25, 2011

“Measure twice, and cut once.” This rule of thumb was developed long ago by carpenters who observed that you can only cut a piece of wood one time. With internet marketing, the process of seeking new customers is similar to the carpenter who cuts a lot of wood, we want to measure, measure, measure. Our […]

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