Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

chief marketing officer

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Better Internet Marketing Begins With A Better Company Website

June 27, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle” the company website. But this is so wrong! It is time to acknowledge the importance of your […]

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A Social Media Business Exercise That Works

June 24, 2011

If you are an “older” (meaning over 36 years old :)) business executive who has been hearing a lot about social media and wants to understand how it will truly benefit your business, I suggest you give this simple exercise a try. It is free, it will take 30 days, and at the end of […]

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Business Social Media Plan

Viral Marketing Comes From A Smart Social Media Plan

June 23, 2011

If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

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List Marketing

Great List Marketing Isn’t An Accident

June 21, 2011

This is the third and final article in our brief series on list marketing. You should consider reading The Power List Marketing Tool For Your Company Website and How To Write A Strategic List Marketing Plan as solid background for this to make good sense. As the title to this post exclaims, great list marketing […]

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Hire A Social Media Expert

3 Tips For Hiring A Social Media Expert

May 23, 2011

I was reading though some of my favorite blogs where I get a host of ideas for the Internet Squeeze and I came across a great read from Peter Shankman. He was ranting about the blindness of most business managers who still feel compelled to outsource social media. Whether it is a fear of getting […]

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Alexa Ranking Report

Get Real Time Internet Marketing Feedback From Alexa

May 11, 2011

I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick […]

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Campaign Planning: The Strategy That Creates A Sales Vortex

April 19, 2011

There are so many ways to drive internet traffic to your sales vortex that it is imperative that you prepare detailed campaign plans for the most important drivers to your sales vortex. A campaign plan is simply an organized vision converted into a sequence of actionable processes that must be performed in order to generate […]

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Don’t Hire A Techie To “Handle The Internet”

April 1, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle the internet.” But this is so wrong! Imagine establishing a branch of your English speaking company somewhere […]

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Google Analytics: Your Map To Success

March 29, 2011

If you missed yesterday’s post on the key internet marketing metrics, a quick-read will ease you into today’s review of some of the critical information that you can gain from tracking your company’s website performance in Google Analytics. If you believe that customer activity and feedback should drive the actions of the organization, then you […]

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Internet Marketing Metrics: Why They Will Change The Face Of Business

March 28, 2011

I once had a great platoon sergeant in the Army who continuously reminded me that “you cannot expect what you do not inspect.” Because of this, we had checklists for everything that we did, and all of our mission critical gear, personnel, and actions had an inspection protocol. This style of management is well suited […]

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Businesses Need Social Media

March 14, 2011

If you are questioning whether or not your business needs social media, then you have come to the right place! This post is the third in the series of articles written to explain, through a shopping mall analogy, a few of the social media sites that can help businesses increase the amount of sales that […]

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Social Media For Business Applications

March 12, 2011

Social media for businesses is the newest wave sweeping through corporate America and companies are trying to figure out how to implement (or if to implement) a social media plan. As we discussed in yesterday’s post “Social Media – The Shopping Mall Analogy,” a lot can be learned by examining a shopping mall analogy when […]

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Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

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Chief Marketing Officer

The Chief Marketing Officer Must Be The Tactical Marketing Commander

March 9, 2011

When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]

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