Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

brick and mortar business

Planning Great Content Marketing

Creating Focus And Clarity In Your Content Marketing Plan

May 4, 2011

If you have decided to move your brick and mortar business to the internet, then you most likely are working to establish a content marketing plan. The Internet Squeeze has addressed several issues regarding the importance of providing brilliant content for the visitors to your company website, so today we will examine how to focus […]

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Free Tools Offer Great Leverage To Your Content Marketing Plan

May 3, 2011

In a recent post on the Internet Squeeze, we covered how and why you should perform a SWOT Analysis as you prepare to evolve your brick and mortar business with an internet marketing plan. The SWOT analysis helps you gauge your current situation and how you stand to best take advantage of opportunities within your […]

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A Simple Starting Point For The Evolving Brick And Mortar Business

May 2, 2011

So you have a traditional brick and mortar business that you want to evolve to being a dominant local force on the internet, but you don’t know where or how to begin. The easiest thing to do is to “think like your customers” and go where they would go. Start by going to Google and […]

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Bottom Line Margins Being Squeezed

Are You Feeling The Internet Squeeze?

April 29, 2011

I am finding so many business owners are feeling the internet squeeze, they just did not have a clearly defined understanding of what they were experiencing. For readers new to The Internet Squeeze, this effect is the pressure that companies are feeling from the need to be involved on the internet without yet realizing any […]

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You Must Evolve Or Die

Brick And Mortar Businesses: Evolve Or Die

April 28, 2011

When I speak with business owners and leaders about the transition from a brick and mortar business model to one that embraces interaction on the internet, it is not uncommon to see dread and trepidation on the faces of those who must lead their companies through the changes. But when I talk with the staff […]

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Offline Marketing Can Greatly Enhance Your Sales Vortex

April 20, 2011

An effective offline marketing campaign video overview can do wonders to fuel your sales vortex, allowing a brick and mortar business to transition from a dated business model to one that relies heavily on an internet marketing plan. The key is to have a specific routing plan for the traffic that you bring to your […]

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Social Media Provides A Pathway To Your Sales Vortex

April 18, 2011

If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]

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Implementing A Sales Vortex

Implementation Plan: Starting Your Sales Vortex

April 14, 2011

The transition from a traditional brick and mortar business model to one that features a strategic internet marketing plan is no small tasking, and business owners and leaders who are charged with this undertaking must be prepared for major change in operational imperatives. Creating a sales vortex does not occur overnight, but when this awesome […]

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The Sales Vortex: Get Started With A SWOT Analysis

April 13, 2011

Several readers who saw yesterday’s blog post on The Sales Vortex contacted me to ask how to begin this type of internet marketing process for their company. As with all successful ventures, its starts with a plan based upon a desired outcome. First things first. Are you committed to moving your brick and mortar business […]

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The Sales Vortex: Grow Like A Wild Fire Out Of Control

April 12, 2011

The sales vortex is a concept that brings all of your internet marketing together into a master strategy. This is the “eye in the sky view” of your entire internet marketing plan. It is how you incorporate everything that the Internet Squeeze exposes into a targeted marketing plan. Now that we understand that there will […]

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The New Vision For Brick And Mortar Business Marketing

April 11, 2011

As we start to bring the lessons learned from the Internet Squeeze to our internet marketing plan, we need to create a vision for how we see the online operation of our Brick and Mortar Business. How will we target our opportunities and what will we do to create a machine that attracts, nurtures, relates, […]

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Black Hat Seo Techniques

The Real Reason That Black Hat Techniques Are Death For A Company Website

April 7, 2011

Black hat techniques are short cuts designed to make the search engines believe that your site is far more relevant to a topic than visitors will find. These techniques are often tantalizing to internet marketing professionals because they promise to bring immediate traffic (and immediate results), but unfortunately they most likely will guarantee the eventual […]

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