Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

brick and mortar business

LinkedInfluence Product Reviewed

Product Review Of LinkedInfluence – Maximizing Your LinkedIn Benefits

July 8, 2011

If you are like many brick and mortar business owners and managers, you most likely are wondering how to get better results from your social media activities. There are many different products that claim to help you grow your social media accounts, so I have targeted one that I have purchased and use, and this […]

Read the full article →
Brick And Mortar Business Blogging

Brick And Mortar Businesses Do Not Need To Blog

July 7, 2011

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and […]

Read the full article →
SEO Video Poll

Do Google Searchers Select Videos From The Search Results

July 1, 2011

After posting yesterday’s article about using video to enhance consumer engagement, it got me wondering just how many people are likely to select a video from their “non video specific” searches for information on Google (and the other search engines). So I have set up a very informal seo poll of our readers and hope […]

Read the full article →
Law Firm Website

Law Firms Can Modernize Through Their Websites

June 28, 2011

I had a long-time friend and his wife over to the house the other night, as they were visiting from out of town. As we sat and talked after dinner, the main topic was raised by them. They are both attorneys and wanted to know if the Internet Squeeze had any application in the legal […]

Read the full article →
Website Map

Better Internet Marketing Begins With A Better Company Website

June 27, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle” the company website. But this is so wrong! It is time to acknowledge the importance of your […]

Read the full article →
Social Media Image

A Social Media Business Exercise That Works

June 24, 2011

If you are an “older” (meaning over 36 years old :)) business executive who has been hearing a lot about social media and wants to understand how it will truly benefit your business, I suggest you give this simple exercise a try. It is free, it will take 30 days, and at the end of […]

Read the full article →
Business Social Media Plan

Viral Marketing Comes From A Smart Social Media Plan

June 23, 2011

If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

Read the full article →
List Marketing

Great List Marketing Isn’t An Accident

June 21, 2011

This is the third and final article in our brief series on list marketing. You should consider reading The Power List Marketing Tool For Your Company Website and How To Write A Strategic List Marketing Plan as solid background for this to make good sense. As the title to this post exclaims, great list marketing […]

Read the full article →
One Single Question

One Single Question That Could Change Your Company Forever

June 15, 2011

If you are pondering how to move your brick and mortar business to one that markets and competes on the internet, then I have a great drill for you and your company staff. Bear in mind, if you take this exercise seriously, it could change your company forever. It consists of answering one simple question, […]

Read the full article →
Sales Leadership

It’s Time For Sales Managers To Address The Internet Squeeze

June 13, 2011

If you are a sales manager (or any subordinate leader) at a traditional brick and mortar business, I feel that you have a duty to push your company through a transition to an internet based marketing and product or service delivery system. Much of the senior leadership might have a difficulty seeing the internet squeeze, […]

Read the full article →
Feeling The Squeeze

Brick And Mortar Business Owners Are Feeling The Squeeze

June 10, 2011

If you own or manage a brick and mortar business, you might be bumping into a very real threat to your company’s existence, the Internet Squeeze. And just what is the internet squeeze you might wonder … The internet squeeze is the pressure that brick and mortar businesses are feeling on their bottom lines, cause […]

Read the full article →
Article Marketing Plan

How To Create An Article Marketing Plan For Your Business

June 9, 2011

We have covered article marketing in previous posts as a highly effective method for created powerful backlinks to your company website, and if you plan to transition a brick and mortar business to the internet, then you must grasp the importance of obtaining many relevant backlinks. Creating an article marketing plan is one great way […]

Read the full article →
Leverage Word Of Mouth Marketing

How To Leverage Word Of Mouth Marketing

May 30, 2011

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]

Read the full article →
Gray Hat SEO Ideas

Be Careful With Gray Hat SEO Techniques

May 27, 2011

As part of your effort to transition your brick and mortar business to one that utilizes a progressive internet marketing campaign, you will (and have) encountered a lot of ideas and potential solutions for search engine optimization (SEO). We have written about the ways you should do this (White Hat SEO) and ways you should […]

Read the full article →
Brick And Mortar Business Leadership

Lead, Follow, Or Just Watch Us Pass By

May 26, 2011

If you are a leader in a traditional brick and mortar business, then you are faced with making the decisions that affect the very viability of your organization now and in the coming years. Whether you are the active President, CEO, or a member of the Board of Directors, it is time you recognize the […]

Read the full article →
A Picture Is Worth 1000 Words

The Use Of Visual Aids With Internet Marketing

May 17, 2011

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

Read the full article →
Survey Says...

Ask Your Customers To Guide Your Content Marketing Plan

May 16, 2011

I was talking the other day with a business owner who was just entering the world of content marketing with his new company website. He has been a reader of the Internet Squeeze since the first week of publication, and he has embraced the need to move his brick and mortar business to the internet. […]

Read the full article →
Sales Vortex - A Role For Everybody

News Alert – Your New Job Is In Marketing

May 12, 2011

Here’s the message on every company bulletin board (or intranet) across the US for companies that are moving their operations to the internet … “Your Job Is Marketing! Help Us Reach Out To Customers.” That’s right, regardless of your current role in the organization, you now need to understand that you play a pivotal role […]

Read the full article →
The Internet Squeeze Website

The Internet Squeeze Is Two Months Old

May 5, 2011

I had a reader ask me yesterday how I was “coming along” on writing The Internet Squeeze, the book that will help traditional brick and mortar businesses transition to an internet marketing model. Well, I am happy to report that I am over 1/3rd of the way to completion, and I have no limit on […]

Read the full article →