Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

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Leverage Word Of Mouth Marketing

How To Leverage Word Of Mouth Marketing

May 30, 2011

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]

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What The Heck Is Organic Traffic – And Why Does It Matter?

April 5, 2011

Traffic comes to a company website for a multitude of reasons, but the source is either paid (an ad was run, somebody clicked, and then they ended up on the site) or organic.  Organic web traffic is the visitors that you get through search engines because your company had a highly ranked page that the […]

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Search Engine Optimization For Brick And Mortar Businesses

A Simple Explanation Of Search Engine Optimization For Corporate Leaders

April 4, 2011

Corporate leaders who wish to find growth and success for their organizations are getting more involved in the marketing operations utilized by their companies. They recognize that internet marketing for businesses is far more than just a new advertising medium, it is the present and future marketplace for their company’s goods and services. For this […]

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Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

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Why You Must Think Like Your Internet Customer

March 22, 2011

If you want to sell something, think like your internet customer! By walking in the shoes of the consumer, an individual or organization has the ability to reverse-engineer the entire consumer experience and build an electronic delivery system designed to exceed the expectations of the customer. Prior to the internet, sales managers had a devil […]

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The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

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