Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

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The Importance Of Marketing Metrics

March 25, 2011

“Measure twice, and cut once.” This rule of thumb was developed long ago by carpenters who observed that you can only cut a piece of wood one time. With internet marketing, the process of seeking new customers is similar to the carpenter who cuts a lot of wood, we want to measure, measure, measure. Our […]

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Why You Must Think Like Your Internet Customer

March 22, 2011

If you want to sell something, think like your internet customer! By walking in the shoes of the consumer, an individual or organization has the ability to reverse-engineer the entire consumer experience and build an electronic delivery system designed to exceed the expectations of the customer you can learn more here. Prior to the internet, […]

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Word Of Mouth Advertising Is Back!

March 21, 2011

I do not proclaim to be a student of the history of advertising, but I think it is an important discussion point in our journey to understand why we have seen companies struggle with adjusting to the new marketing paradigm. Advertising most likely got its start when the first caveman had something of value that […]

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