As you start to develop a plan for providing brilliant content to your readers as the “gravity” for your internet marketing plan, you might be thinking that it will be difficult to come up with ideas for what to write about on your site. Everybody who starts a content marketing plan worries about this same issue, but I can assure you that as you gain momentum and experience, you learn just how loaded you are with the content that will attract customers to your products and services.
Even if you are a one-product company, you could write a daily blog about your interactions with customers that would contain the very thoughts, concerns, and desired advice that your future customers are seeking when they go to a search engine. Imagine if you converted every one-on-one customer experience to a one-on-many story that consumers could find when searching the internet! This is why we refer to content marketing as the gravity in the sales vortex, because it attracts readers from all over the world to your company website.
The only real mistake you can make with your content marketing plan is if you continue to delay getting started. Even if your initial work is poor, it will enable you to learn the processes and techniques that allow a company to provide answers for searching consumers. Most blogs and other content marketing systems contain quite a bit of poorly addressed information at the onset, but the evolution must begin somewhere.
So if you are at a loss for your next piece of great content, just think about the last time you spoke with an existing customer or a potential customer and convert that memory into a short article designed to make a point about a particular concern that the customer had. Most likely, prospective customers have similar concerns so your well-written article could very well be the answer that they are seeking.