So you have a traditional brick and mortar business that you want to evolve to being a dominant local force on the internet, but you don’t know where or how to begin. The easiest thing to do is to “think like your customers” and go where they would go.
Start by going to Google and searching for all the different search strings and questions you think your customers might have when they begin the process of buying your products or services. Don’t search what YOU would do to find your business, search as if you are seeking the answers to the kind of questions your consumers have when they start down the road to buying from you.
For example, if you own a plumbing company, you might want to search “plumbers in Yourtown,” “plumbing repairs Yourtown,” and “how to repair a broken septic system Yourtown.” There are thousands of potential search strings that will get you more traffic to your company website, the key is to actually talk with your current customers and ask them how their problem began and what they did at the very beginning.
Too often, companies focus their online efforts on pretty graphics and making their site “look good,” but they would be far better served to create a site that could become a substantive solution for people that had the problems that the company was in business to fix. This is not rocket-science, but there are millions of websites that look great, but are utterly useless for helping solve the problems that consumers are facing.
So start your evolution from a brick and mortar business to one that revolves around a powerful internet marketing plan by spending some time like a consumer. Go to Google and search as many ways as possible to find out the scope and depth of your competition. If you are like many traditional companies, you will find that you are one of the first to do this, and most of your online competition will not even be local! This means that a decisive plan of attack can make you the dominant force in your market area.