One traditional method of communicating with our pool of customers and prospective customers that will work very nicely in a new business model on the internet is the newsletter. An email version of the traditional newsletter offers so many added benefits that an entire book could be dedicated to the “why” and “how” points.
I have been using an email newsletter in my real estate business for the past several years, and it has allowed me to grow my sales vortex beyond the boundaries of my small, Tallahassee real estate market. For most businesses, an electronic newsletter can provide a great way to communicate with the very people that the company plans on engaging in business, so establishing a newsletter early-on is wise.
Tips On Email Newsletters
- Do create a newsletter that goes out on a consistent schedule. You will gain subscribers who become accustomed to receiving your message. These subscribers will and can be a great source of referral business as your newsletter grows and promotes your strengths as an expert in your niche.
- Do Not think of the newsletter as a marketing piece. Too often, I see email newsletters that are just filled with garbage, trying to sell me one thing or another. Why would I want to stay subscribed to a consistent stream of marketing? I suspect your customers will have similar thoughts, so ensure that your newsletter is loaded with value, centered on the problems that your company is in the business to fix.
- Do create a dynamite template and have it delivered on a stated schedule. I use the Aweber service for its reliability and flexibility. For my template, I created my very own custom template with MS Publisher, and it has been delivered over 100 times in the past few years. It creates a brand of its own and it does wonders to create awareness of both myself (as the publisher) and my business.
- Do Not be intimidated with producing content. Just get started. You will find that you can create a routine and deliver great content on a regular basis.
What would it mean to your business if thousands of people received and read a newsletter every week from you or your company? Would these people see you as an authority in your niche? Consider this a “heads up” on what you should implement as soon as possible. You won’t get to thousands of subscribers until you get started!