Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Social Media

LinkedInfluence

Four LinkedIn Imperatives

July 12, 2011

Have you discovered that all the noise about LinkedIn is just not amounting to anything measurable for you? Do you wish you had a powerful strategy that would allow you to reap the enormous growth and profit that the social media masters are yielding each day? Well, here are the four LinkedIn imperatives discovered from […]

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LinkedInfluence

Will The 100,000,000 LinkedIn Users Buy Your Product Or Services?

July 11, 2011

Most people might not know that LinkedIn has more than doubled in size (OVER 100 Million Members) in the past year with one user added every single second! And did you know that the average user of LinkedIn has no clue about gaining top exposure in their business niche? Would you be surprised to find […]

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LinkedInfluence Product Reviewed

Product Review Of LinkedInfluence – Maximizing Your LinkedIn Benefits

July 8, 2011

If you are like many brick and mortar business owners and managers, you most likely are wondering how to get better results from your social media activities. There are many different products that claim to help you grow your social media accounts, so I have targeted one that I have purchased and use, and this […]

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Use Video For Engagement

Video Your Message For Customer Engagement

June 30, 2011

I have some experience at creating videos for the web, and I can tell you that video should be part of your internet marketing plan. Different people like to communicate in various ways, so video adds another method for you to reach potential customers for your company. Nothing on the internet is more engaging or […]

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Social Media Image

A Social Media Business Exercise That Works

June 24, 2011

If you are an “older” (meaning over 36 years old :)) business executive who has been hearing a lot about social media and wants to understand how it will truly benefit your business, I suggest you give this simple exercise a try. It is free, it will take 30 days, and at the end of […]

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Business Social Media Plan

Viral Marketing Comes From A Smart Social Media Plan

June 23, 2011

If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

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Iceland Error

IcelandAir Loses Viral Marketing Opportunity

June 22, 2011

Icelandair probably does not pay much attention to social media, and because of this they are missing the boat (er, plane) on a great viral marketing opportunity. You see, when an extraordinary customer service issue arises, it makes for great viral fodder, but if only somebody chooses to use it. This is word of mouth […]

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Leverage Word Of Mouth Marketing

How To Leverage Word Of Mouth Marketing

May 30, 2011

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]

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Hire A Social Media Expert

3 Tips For Hiring A Social Media Expert

May 23, 2011

I was reading though some of my favorite blogs where I get a host of ideas for the Internet Squeeze and I came across a great read from Peter Shankman. He was ranting about the blindness of most business managers who still feel compelled to outsource social media. Whether it is a fear of getting […]

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Social Media Sales Vortex Image

Social Media Provides A Pathway To Your Sales Vortex

April 18, 2011

If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for traditional brick and mortar businesses, every component must be in place to reap […]

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Word Of Mouth Marketing Picture

Word Of Mouth Advertising Is Back!

March 21, 2011

I do not proclaim to be a student of the history of advertising, but I think it is an important discussion point in our journey to understand why we have seen companies struggle with adjusting to the new marketing paradigm. Advertising most likely got its start when the first caveman had something of value that […]

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Social Media Magazine Rack Image

Delivering Social Media For Business

March 16, 2011

Delivering social media solutions for your business requires a commitment on the part of leadership, but the rewards for creating a social marketing process can far outweigh the discomfort of charging ahead into unchartered waters. As the fifth of a series of six articles on social media,  today’s post again explores social media by use […]

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Choosing Social Media Solutions For Your Business

March 15, 2011

Choosing social media solutions for your business can seem difficult, but it begins with an analysis of current options to see which are best fits for your company. Follow our continuation article as we ponder social media with an analogy of a shopping mall. If you have not yet done so, I would highly recommend […]

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Businesses Need Social Media

March 14, 2011

If you are questioning whether or not your business needs social media, then you have come to the right place! This post is the third in the series of articles written to explain, through a shopping mall analogy, a few of the social media sites that can help businesses increase the amount of sales that […]

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Social Media For Business Applications

March 12, 2011

Social media for businesses is the newest wave sweeping through corporate America and companies are trying to figure out how to implement (or if to implement) a social media plan. As we discussed in yesterday’s post “Social Media – The Shopping Mall Analogy,” a lot can be learned by examining a shopping mall analogy when […]

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Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

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Three Keys To Using Twitter For Business Marketing

March 10, 2011

Many companies have learned that using Twitter for business applications holds a lot of promise. Tech support operations have implemented a twitter solution to keep customers abreast of current status of everything that is going on. For example, my web hosting company uses Twitter to alert customers of the status of a server when it […]

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