Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Internet Squeeze

100th Blog Post

Top 6 Blog Posts On The Internet Squeeze

July 13, 2011

This is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the […]

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Internet Marketing Budget

How Brick And Mortar Businesses Can Budget For Online Marketing

July 6, 2011

Brick and mortar businesses are feeling the internet squeeze, the shrinking of the bottom line due to an increased cost of marketing (due to the perceived need to be “on the internet”) combined with a reduced effectiveness of the sales force. Perhaps you are seeing this as well. Most companies know they need to step-up […]

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Sales Leadership

It’s Time For Sales Managers To Address The Internet Squeeze

June 13, 2011

If you are a sales manager (or any subordinate leader) at a traditional brick and mortar business, I feel that you have a duty to push your company through a transition to an internet based marketing and product or service delivery system. Much of the senior leadership might have a difficulty seeing the internet squeeze, […]

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Feeling The Squeeze

Brick And Mortar Business Owners Are Feeling The Squeeze

June 10, 2011

If you own or manage a brick and mortar business, you might be bumping into a very real threat to your company’s existence, the Internet Squeeze. And just what is the internet squeeze you might wonder … The internet squeeze is the pressure that brick and mortar businesses are feeling on their bottom lines, cause […]

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Brick And Mortar Business Leadership

Lead, Follow, Or Just Watch Us Pass By

May 26, 2011

If you are a leader in a traditional brick and mortar business, then you are faced with making the decisions that affect the very viability of your organization now and in the coming years. Whether you are the active President, CEO, or a member of the Board of Directors, it is time you recognize the […]

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Alexa Ranking Report

Get Real Time Internet Marketing Feedback From Alexa

May 11, 2011

I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick […]

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The Internet Squeeze Website

The Internet Squeeze Is Two Months Old

May 5, 2011

I had a reader ask me yesterday how I was “coming along” on writing The Internet Squeeze, the book that will help traditional brick and mortar businesses transition to an internet marketing model. Well, I am happy to report that I am over 1/3rd of the way to completion, and I have no limit on […]

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Bottom Line Margins Being Squeezed

Are You Feeling The Internet Squeeze?

April 29, 2011

I am finding so many business owners are feeling the internet squeeze, they just did not have a clearly defined understanding of what they were experiencing. For readers new to The Internet Squeeze, this effect is the pressure that companies are feeling from the need to be involved on the internet without yet realizing any […]

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Offline Marketing Plan Image

Offline Marketing Can Greatly Enhance Your Sales Vortex

April 20, 2011

An effective offline marketing campaign can do wonders to fuel your sales vortex, allowing a brick and mortar business to transition from a dated business model to one that relies heavily on an internet marketing plan. The key is to have a specific routing plan for the traffic that you bring to your company website […]

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Internet Sales Funnel Image

The New Vision For Brick And Mortar Business Marketing

April 11, 2011

As we start to bring the lessons learned from the Internet Squeeze to our internet marketing plan, we need to create a vision for how we see the online operation of our Brick and Mortar Business. How will we target our opportunities and what will we do to create a machine that attracts, nurtures, relates, […]

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Not Internet Marketing Image

Don’t Hire A Techie To “Handle The Internet”

April 1, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle the internet.” But this is so wrong! Imagine establishing a branch of your English speaking company somewhere […]

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Measure Internet Traffic Image

The Importance Of Marketing Metrics

March 25, 2011

“Measure twice, and cut once.” This rule of thumb was developed long ago by carpenters who observed that you can only cut a piece of wood one time. With internet marketing, the process of seeking new customers is similar to the carpenter who cuts a lot of wood, we want to measure, measure, measure. Our […]

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Word Of Mouth Marketing Picture

Word Of Mouth Advertising Is Back!

March 21, 2011

I do not proclaim to be a student of the history of advertising, but I think it is an important discussion point in our journey to understand why we have seen companies struggle with adjusting to the new marketing paradigm. Advertising most likely got its start when the first caveman had something of value that […]

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Market Advertising Sales Image

The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

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Who Should Read The Internet Squeeze

March 5, 2011

This book is being written to help individuals and organizations transition from traditional marketing practices to utilizing modern and progressive marketing techniques on the internet. My writing style is somewhat informal and conversational and I have found it to be most effective when creating the thousands of pages of marketing content that I’ve used to […]

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What Is The Internet Squeeze?

March 4, 2011

The internet is wide-open in most industries, and the early adapters are going to be un-challenged in the early stages as traditional methodologies continue to force companies into a squeeze. Perhaps you are already beginning to see the internet squeeze effect? The cost of living continually rises every year, so it is natural that sales […]

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