Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Internet Marketing

Not Internet Marketing Image

Don’t Hire A Techie To “Handle The Internet”

April 1, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle the internet.” But this is so wrong! Imagine establishing a branch of your English speaking company somewhere […]

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Good Keywords

Do Your Website Visitors Know Something You Don’t Know?

March 30, 2011

What people say about your business matters to you greatly, but what you say about your own business determines how many people will find you! As the third post in a series on internet marketing metrics, today we view the measurements that will allow you to determine how your customers are finding your site and […]

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Google Analytics: Your Map To Success

March 29, 2011

If you missed yesterday’s post on the key internet marketing metrics, a quick-read will ease you into today’s review of some of the critical information that you can gain from tracking your company’s website performance in Google Analytics. If you believe that customer activity and feedback should drive the actions of the organization, then you […]

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Internet Marketing Metrics: Why They Will Change The Face Of Business

March 28, 2011

I once had a great platoon sergeant in the Army who continuously reminded me that “you cannot expect what you do not inspect.” Because of this, we had checklists for everything that we did, and all of our mission critical gear, personnel, and actions had an inspection protocol. This style of management is well suited […]

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The Importance Of Marketing Metrics

March 25, 2011

“Measure twice, and cut once.” This rule of thumb was developed long ago by carpenters who observed that you can only cut a piece of wood one time. With internet marketing, the process of seeking new customers is similar to the carpenter who cuts a lot of wood, we want to measure, measure, measure. Our […]

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Web Traffic Stream

Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

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Word Of Mouth Marketing Picture

Word Of Mouth Advertising Is Back!

March 21, 2011

I do not proclaim to be a student of the history of advertising, but I think it is an important discussion point in our journey to understand why we have seen companies struggle with adjusting to the new marketing paradigm. Advertising most likely got its start when the first caveman had something of value that […]

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The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

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Social Media – The Shopping Mall Analogy

March 11, 2011

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

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Three Keys To Using Twitter For Business Marketing

March 10, 2011

Many companies have learned that using Twitter for business applications holds a lot of promise. Tech support operations have implemented a twitter solution to keep customers abreast of current status of everything that is going on. For example, my web hosting company uses Twitter to alert customers of the status of a server when it […]

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Chief Marketing Officer

The Chief Marketing Officer Must Be The Tactical Marketing Commander

March 9, 2011

When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]

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Know The Difference Between Marketing And Information Technology

March 8, 2011

As you begin to learn more about the time and technical requirements of content marketing, you might start to feel anxious and think about all the “experts” that you can enlist to help you understand or implement this solution. While I certainly understand your concern, I will also warn you that this would most likely […]

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Response Time To Internet Customers Is Mission Critical

March 6, 2011

As your internet marketing plan is being built, you have to constantly look for ways to replace the human touch with an online experience. Why? Because human touch is unpredictable, un-measurable, and is only as good as the worst person in the chain of activities. Often times though, our customers really want to communicate with […]

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Who Should Read The Internet Squeeze

March 5, 2011

This book is being written to help individuals and organizations transition from traditional marketing practices to utilizing modern and progressive marketing techniques on the internet. My writing style is somewhat informal and conversational and I have found it to be most effective when creating the thousands of pages of marketing content that I’ve used to […]

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Introducing The Internet Squeeze

March 3, 2011

I have always been a student of the game. Whether the game was football in college or tactics in the Army, I have always wanted to gain any advantage that I could by being better armed, better trained, and better informed than my competition. The same is true in business. I like to pay attention […]

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