Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Internet Marketing

Getting Business

Do You Really Know What Business You Are In?

July 4, 2013

When I was starting out in the real estate business, I felt like I had to be the perfect technician for everything that a real estate agent needed to do. I broke the industry down into every functional area and became an absolute expert at each one of those areas. I owned my company for […]

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100th Blog Post

Top 6 Blog Posts On The Internet Squeeze

July 13, 2011

This is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the […]

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Internet Marketing Budget

How Brick And Mortar Businesses Can Budget For Online Marketing

July 6, 2011

Brick and mortar businesses are feeling the internet squeeze, the shrinking of the bottom line due to an increased cost of marketing (due to the perceived need to be “on the internet”) combined with a reduced effectiveness of the sales force. Perhaps you are seeing this as well. Most companies know they need to step-up […]

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Product Review

Have You Seen Your Product Reviews?

July 5, 2011

Some of the most sought after information on search engines by consumers is product reviews, and if you own or manage a brick and mortar business, I would suggest you google your products to see if their are any reviews of them on the internet. Of course, this begs the question, have you written any […]

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Video Search Results

74% Of Searchers Will View Video Search Results

July 4, 2011

We conducted an informal poll on video search results yesterday to get an idea of just how likely people were to select videos that were served up by Google and other search engines when a non-video specific search was conducted. The results are early yet (and you can still vote in the sidebar of the […]

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Use Video For Engagement

Video Your Message For Customer Engagement

June 30, 2011

I have some experience at creating videos for the web, and I can tell you that video should be part of your internet marketing plan. Different people like to communicate in various ways, so video adds another method for you to reach potential customers for your company. Nothing on the internet is more engaging or […]

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Law Firm Website

Law Firms Can Modernize Through Their Websites

June 28, 2011

I had a long-time friend and his wife over to the house the other night, as they were visiting from out of town. As we sat and talked after dinner, the main topic was raised by them. They are both attorneys and wanted to know if the Internet Squeeze had any application in the legal […]

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Website Map

Better Internet Marketing Begins With A Better Company Website

June 27, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle” the company website. But this is so wrong! It is time to acknowledge the importance of your […]

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Don't Cop Out

Don’t Cop Out With Your Internet Marketing Plan

June 17, 2011

When many traditional brick and mortar businesses start their move to an internet marketing model, one of their first temptations is to offer discounts to entice new customers. I consider this a cop out of the worst order that will have a negative impact on their overall goal of building a better business model. So […]

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Your Online Visitors

How To Follow-Up With Your Online Visitors

June 16, 2011

If an online visitor expresses interest in your company’s products or services, don’t let them slip through the cracks. Follow up right away to start building a relationship. Every single second that passes after a visitor has submitted a form or sent an email is a time delay that could cause them to contact another […]

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One Single Question

One Single Question That Could Change Your Company Forever

June 15, 2011

If you are pondering how to move your brick and mortar business to one that markets and competes on the internet, then I have a great drill for you and your company staff. Bear in mind, if you take this exercise seriously, it could change your company forever. It consists of answering one simple question, […]

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Landing Pages

Company Websites Need To Move Beyond The Home Page

June 14, 2011

A common mistake made by many brick and mortar businesses is based upon a belief that visitors to the company website will show up on the home page. So much effort is placed into creating a “pretty” or “cool” home page that the company website ends up being no better than an online business brochure. […]

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Sales Leadership

It’s Time For Sales Managers To Address The Internet Squeeze

June 13, 2011

If you are a sales manager (or any subordinate leader) at a traditional brick and mortar business, I feel that you have a duty to push your company through a transition to an internet based marketing and product or service delivery system. Much of the senior leadership might have a difficulty seeing the internet squeeze, […]

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Article Marketing Plan

How To Create An Article Marketing Plan For Your Business

June 9, 2011

We have covered article marketing in previous posts as a highly effective method for created powerful backlinks to your company website, and if you plan to transition a brick and mortar business to the internet, then you must grasp the importance of obtaining many relevant backlinks. Creating an article marketing plan is one great way […]

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Article Marketing For Backlinks

How To Create Hundreds Of Relevant Backlinks In Just 20 Minutes

June 8, 2011

Yesterday’s post about how to build relevant backlinks caused several readers to send me questions about how it all works. Apparently, they did not read through the free e-Book that was provided in the post 🙂 (you can now download the free e-Book from the sidebar of The Internet Squeeze). So this post will provide […]

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Backlinks

Building Backlinks: Learn From The Little Guys

June 7, 2011

Brick and mortar businesses can learn a lot from large corporations, and often times that is where we look for inspiration and ideas when growing our companies. But we can also learn from the little guys too, and today we’ll look at a search engine optimization technique that is used by many sole proprietor’s who […]

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Stages Of Buyers On The Internet

Use List Marketing For Top Of Mind Awareness

June 2, 2011

The comparison shopping stage affords the opportunity for your website to generate minor commitment levels from your visitors. Perhaps you offer volumes of information on “how to do something for some reason,” but to compare method A to method B, the visitor will have to provide a little information first before the tool can be […]

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Comparison Shopper Tools

Use What You Know To Draw Customers To Your Website

June 1, 2011

Regardless of your industry, if you have been active and have a vast amount of experience, then most likely you have had this thought before … “I have heard or seen it all.” And if that is the case for you, wonderful! It is time to put it all down in writing and figure out […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Leverage Word Of Mouth Marketing

How To Leverage Word Of Mouth Marketing

May 30, 2011

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]

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