Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Internet Customers

Your Online Visitors

How To Follow-Up With Your Online Visitors

June 16, 2011

If an online visitor expresses interest in your company’s products or services, don’t let them slip through the cracks. Follow up right away to start building a relationship. Every single second that passes after a visitor has submitted a form or sent an email is a time delay that could cause them to contact another […]

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Immediate Response

Immediate Response Team Needed For Internet Customers

June 6, 2011

After my last post about Why Are You Ignoring Your Internet Customers, I received a comment from a real estate colleague that included a great acronym that I will incorporate into The Internet Squeeze. The post was about the urgency required to assist customers online, because even though they take the time to leave a […]

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Internet Customers

Why Are You Ignoring Your Internet Customers?

June 3, 2011

A recent study of real estate brokerages showed that roughly one half of all consumer leads were ignored for more than 8 hours! Can you imagine being an internet customer and wanting to interact with a company online, but having to wait for more than 8 hours to get a reply? I don’t think so. […]

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Comparison Shopper Tools

Use What You Know To Draw Customers To Your Website

June 1, 2011

Regardless of your industry, if you have been active and have a vast amount of experience, then most likely you have had this thought before … “I have heard or seen it all.” And if that is the case for you, wonderful! It is time to put it all down in writing and figure out […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Hire A Social Media Expert

3 Tips For Hiring A Social Media Expert

May 23, 2011

I was reading though some of my favorite blogs where I get a host of ideas for the Internet Squeeze and I came across a great read from Peter Shankman. He was ranting about the blindness of most business managers who still feel compelled to outsource social media. Whether it is a fear of getting […]

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Survey Says...

Ask Your Customers To Guide Your Content Marketing Plan

May 16, 2011

I was talking the other day with a business owner who was just entering the world of content marketing with his new company website. He has been a reader of the Internet Squeeze since the first week of publication, and he has embraced the need to move his brick and mortar business to the internet. […]

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Creating Billiant Content For Your Sales Vortex

Ideas For Creating Great Content For Your Sales Vortex

May 6, 2011

As you start to develop a plan for providing brilliant content to your readers as the “gravity” for your internet marketing plan, you might be thinking that it will be difficult to come up with ideas for what to write about on your site. Everybody who starts a content marketing plan worries about this same […]

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Brick And Mortar Business Evolution Image

A Simple Starting Point For The Evolving Brick And Mortar Business

May 2, 2011

So you have a traditional brick and mortar business that you want to evolve to being a dominant local force on the internet, but you don’t know where or how to begin. The easiest thing to do is to “think like your customers” and go where they would go. Start by going to Google and […]

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Branding Vs Engagement Image

Branding Is Bunk: Focus On Engagement

April 27, 2011

Branding is a marketing focal point that has seen its time come and go, and now only serves as a menu item for marketing firms to sell to their clients. Countless millions (billions?) of dollars are spent each year “building the brand,” but this outdated strategy for business growth has been replaced. The American Marketing […]

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Superb Internet Content

Offer Superb Content And They Will Come

April 8, 2011

The backbone to a great internet marketing plan is superb content. People (who might be converted into customers of your product or service) want information, and the purpose of your marketing campaign is to use this content to “herd” these folks to your website. Superb content is not a static concept. You do not write […]

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Internet Buyer Stages

The 3 Stages Of The Internet Buyer

March 23, 2011

People will find your company website through many different channels and not all of them will be prospective customers for your organization. But the ones that are will arrive with various goals, and often times they will not be ready to make a buying decision. My study of the millions of visitors to my various […]

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Thumbnail image for Why You Must Think Like Your Internet Customer

Why You Must Think Like Your Internet Customer

March 22, 2011

If you want to sell something, think like your internet customer! By walking in the shoes of the consumer, an individual or organization has the ability to reverse-engineer the entire consumer experience and build an electronic delivery system designed to exceed the expectations of the customer. Prior to the internet, sales managers had a devil […]

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Response Time To Internet Customers Is Mission Critical

March 6, 2011

As your internet marketing plan is being built, you have to constantly look for ways to replace the human touch with an online experience. Why? Because human touch is unpredictable, un-measurable, and is only as good as the worst person in the chain of activities. Often times though, our customers really want to communicate with […]

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