Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Content Marketing

Planning Great Content Marketing

Creating Focus And Clarity In Your Content Marketing Plan

May 4, 2011

If you have decided to move your brick and mortar business to the internet, then you most likely are working to establish a content marketing plan. The Internet Squeeze has addressed several issues regarding the importance of providing brilliant content for the visitors to your company website, so today we will examine how to focus […]

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Free Tools For Content Marketing Image

Free Tools Offer Great Leverage To Your Content Marketing Plan

May 3, 2011

In a recent post on the Internet Squeeze, we covered how and why you should perform a SWOT Analysis as you prepare to evolve your brick and mortar business with an internet marketing plan. The SWOT analysis helps you gauge your current situation and how you stand to best take advantage of opportunities within your […]

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Brick And Mortar Business Evolution Image

A Simple Starting Point For The Evolving Brick And Mortar Business

May 2, 2011

So you have a traditional brick and mortar business that you want to evolve to being a dominant local force on the internet, but you don’t know where or how to begin. The easiest thing to do is to “think like your customers” and go where they would go. Start by going to Google and […]

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Content Marketing For The Sales Vortex

Brilliant Content Marketing Creates The Gravity For Your Sales Vortex

April 15, 2011

At the very heart and soul of the sales vortex that you are creating with your internet marketing plan must lie a plethora of brilliantly great content. The bulk of this is articles prepared by your organization that answer the questions that your future customers have during the process of learning how to buy your […]

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Superb Internet Content

Offer Superb Content And They Will Come

April 8, 2011

The backbone to a great internet marketing plan is superb content. People (who might be converted into customers of your product or service) want information, and the purpose of your marketing campaign is to use this content to “herd” these folks to your website. Superb content is not a static concept. You do not write […]

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What The Heck Is Organic Traffic – And Why Does It Matter?

April 5, 2011

Traffic comes to a company website for a multitude of reasons, but the source is either paid (an ad was run, somebody clicked, and then they ended up on the site) or organic.  Organic web traffic is the visitors that you get through search engines because your company had a highly ranked page that the […]

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Search Engine Optimization For Brick And Mortar Businesses

A Simple Explanation Of Search Engine Optimization For Corporate Leaders

April 4, 2011

Corporate leaders who wish to find growth and success for their organizations are getting more involved in the marketing operations utilized by their companies. They recognize that internet marketing for businesses is far more than just a new advertising medium, it is the present and future marketplace for their company’s goods and services. For this […]

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Not Internet Marketing Image

Don’t Hire A Techie To “Handle The Internet”

April 1, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle the internet.” But this is so wrong! Imagine establishing a branch of your English speaking company somewhere […]

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Good Keywords

Do Your Website Visitors Know Something You Don’t Know?

March 30, 2011

What people say about your business matters to you greatly, but what you say about your own business determines how many people will find you! As the third post in a series on internet marketing metrics, today we view the measurements that will allow you to determine how your customers are finding your site and […]

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Web Traffic Stream

Passive Marketing: The Gift That Keeps On Giving

March 24, 2011

The primary goal of a marketing plan is to help an organization make sales, and it is no different with an internet marketing campaign. The campaign fulfills its mission by driving targeted traffic to the company website(s). All of the different work that a company does to drive traffic to the company website(s) falls into […]

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The Convergence of Marketing, Advertising and Sales

March 18, 2011

If you are like most people, you often think of marketing and advertising as the very same thing. But historically, this has not been true. Companies often times lost control of the linkages between marketing and advertising, and to this end, lost control of the processes for delivering the most “marketing bang” for the “advertising […]

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Chief Marketing Officer

The Chief Marketing Officer Must Be The Tactical Marketing Commander

March 9, 2011

When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]

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Know The Difference Between Marketing And Information Technology

March 8, 2011

As you begin to learn more about the time and technical requirements of content marketing, you might start to feel anxious and think about all the “experts” that you can enlist to help you understand or implement this solution. While I certainly understand your concern, I will also warn you that this would most likely […]

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