Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Content Marketing

Brick And Mortar Business Blogging

Brick And Mortar Businesses Do Not Need To Blog

July 7, 2011

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and […]

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Product Review

Have You Seen Your Product Reviews?

July 5, 2011

Some of the most sought after information on search engines by consumers is product reviews, and if you own or manage a brick and mortar business, I would suggest you google your products to see if their are any reviews of them on the internet. Of course, this begs the question, have you written any […]

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Law Firm Website

Law Firms Can Modernize Through Their Websites

June 28, 2011

I had a long-time friend and his wife over to the house the other night, as they were visiting from out of town. As we sat and talked after dinner, the main topic was raised by them. They are both attorneys and wanted to know if the Internet Squeeze had any application in the legal […]

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Website Map

Better Internet Marketing Begins With A Better Company Website

June 27, 2011

There is so much information about the internet, on the internet, that it is no wonder that many a marketing professional just throws his or her arms up in despair and resorts to hiring a “techie” to “handle” the company website. But this is so wrong! It is time to acknowledge the importance of your […]

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Article Marketing Plan

How To Create An Article Marketing Plan For Your Business

June 9, 2011

We have covered article marketing in previous posts as a highly effective method for created powerful backlinks to your company website, and if you plan to transition a brick and mortar business to the internet, then you must grasp the importance of obtaining many relevant backlinks. Creating an article marketing plan is one great way […]

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Article Marketing For Backlinks

How To Create Hundreds Of Relevant Backlinks In Just 20 Minutes

June 8, 2011

Yesterday’s post about how to build relevant backlinks caused several readers to send me questions about how it all works. Apparently, they did not read through the free e-Book that was provided in the post 🙂 (you can now download the free e-Book from the sidebar of The Internet Squeeze). So this post will provide […]

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Building Backlinks: Learn From The Little Guys

June 7, 2011

Brick and mortar businesses can learn a lot from large corporations, and often times that is where we look for inspiration and ideas when growing our companies. But we can also learn from the little guys too, and today we’ll look at a search engine optimization technique that is used by many sole proprietor’s who […]

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Comparison Shopper Tools

Use What You Know To Draw Customers To Your Website

June 1, 2011

Regardless of your industry, if you have been active and have a vast amount of experience, then most likely you have had this thought before … “I have heard or seen it all.” And if that is the case for you, wonderful! It is time to put it all down in writing and figure out […]

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Business Exercise

Use This Content Marketing Exercise To Attract More Customers

May 31, 2011

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

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Forums Have Answers

Where To Find Answers To Your Content Marketing Questions

May 25, 2011

I am lucky that I discovered some good mentors (who do not even know they mentored me) when I was launching my content marketing plan four years ago. Though I did not know it, my real estate blog in Tallahassee was going to be far more than a leaf on the tree of my company’s […]

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Waiting For Thesis 2.0

Waiting For Thesis 2.0

May 24, 2011

*** UPDATE 9/24/2012: Thesis 2.0 will be released 10/1/2012. Those that buy Thesis prior to release date are grand fathered in to current lower price. You can read all about the new release at this Thesis 2.0 Review. If you are planning a new website and are waiting for Thesis 2.0, you might want to […]

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Technorati Claim Image

Know What Technorati Thinks About Your Blog

May 20, 2011

Technorati is a blog ranking and listing site that can help you gain traffic to your company website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales […]

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Enhancing Your Content Marketing

Tips On Enhancing Your Content Marketing

May 18, 2011

Yesterday’s post about the use of pictures to enhance a content marketing plan generated some good discussion about methods for making a website more engaging to visitors. I had posted links to this blog post on several different sites, and quite a few readers opined on enhancing content for better reader engagement. One such reader, […]

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A Picture Is Worth 1000 Words

The Use Of Visual Aids With Internet Marketing

May 17, 2011

Having a company website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will […]

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Survey Says...

Ask Your Customers To Guide Your Content Marketing Plan

May 16, 2011

I was talking the other day with a business owner who was just entering the world of content marketing with his new company website. He has been a reader of the Internet Squeeze since the first week of publication, and he has embraced the need to move his brick and mortar business to the internet. […]

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A Squeeze Box

How To Get Everybody Involved In Your Marketing Message

May 13, 2011

I received a lot of feedback on my previous post which explained why everybody in the company needs to have a marketing mission. It certainly is not the way most companies are organized or planning to operate, but this element of the sales vortex is so vital that I felt a follow-up was in order. […]

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Sales Vortex - A Role For Everybody

News Alert – Your New Job Is In Marketing

May 12, 2011

Here’s the message on every company bulletin board (or intranet) across the US for companies that are moving their operations to the internet … “Your Job Is Marketing! Help Us Reach Out To Customers.” That’s right, regardless of your current role in the organization, you now need to understand that you play a pivotal role […]

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Alexa Ranking Report

Get Real Time Internet Marketing Feedback From Alexa

May 11, 2011

I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick […]

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Creating Billiant Content For Your Sales Vortex

Ideas For Creating Great Content For Your Sales Vortex

May 6, 2011

As you start to develop a plan for providing brilliant content to your readers as the “gravity” for your internet marketing plan, you might be thinking that it will be difficult to come up with ideas for what to write about on your site. Everybody who starts a content marketing plan worries about this same […]

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