Brick and mortar businesses must utilize list marketing techniques if they want to optimize their internet marketing plan. Studies have shown that more sales occur through the company’s list of subscribers than from any other source, including direct online sales.
The purpose of today’s blog post is to demonstrate what a company needs to do to implement a powerful list marketing campaign for their company website.
What Is List Marketing
Companies that write brilliant content to attract information seekers (the first stage of the buying process) will receive a lot of visitors to their company website. Most of these visitors will have an interest (or need) in the companies products or services, but will not be ready to buy. So what does a company do with all of these people who could be customers in the near future?
The simple answer is to get them to “register” on your company website by inducing them with a great offer and a proper web form. Regardless of the offer, the intent is to gain the email address of the visitor, knowing that you can reach out and drag these visitors back to the company website any time that you like. This process of reaching out to recent visitors to your company website is known as list marketing. Simply put, create a list, ask people to join the list, then provide regular communication to the people on the list. This is list marketing.
Great companies offer lists for every potential consumer type with whom they wish to do business. Each list is targeted to a product or service offering of the company, and each list provides a benefit(s) to the visitor that induces them to join. These inducements can be as simple as an easy way to receive more information about a product or service, or they can be as flashy as a “special report” or even registration to win a free giveaway.
Regardless of the inducement, the list has to continue to provide great value or the consumer will not stay on the list. And that is where the Aweber will put a smile on your face. This inexpensive service will help you create a customer engagement plan through list marketing that will increase your sales by increasing your company interaction with prospective customers. Think of it as your best salesperson, on her best day, working 24 hours a day, 7 days a week.
How To Set Up Your List Marketing Plan
My best recommendation is to get started right away. If you read our previous article on “What All Internet Marketers Would Do If They Could Start Over Again,” then you will know they all wish they had started their lists sooner. Even if you are unsure of what you are doing or how to do it, just know that one day you will rely on this as the dominant source of your online business. The sooner you start, the better your lists will be in the future.
I strongly recommend the Aweber service (the link below can get you started on a trial offer for just $1). While there are many service providers out there, you will eventually move to Aweber if you plan on having any great success. They have the kind of reports and easy to use tools that the top internet marketing professionals rely upon to continually improve. The Aweber support and video library are also very helpful if you are not an expert in the technical stuff.
The steps you need to take are listed below:
- Create a trial account with Aweber for $1
- Create your first list
- Write your follow-up plan
- Choose your inducement(s)
- Write brilliant content to deliver visitors
- Measure, modify and improve
- Create your second list and repeat (over and over and over)
The good news is that Aweber has been around for a long time, and its video resource file is huge. Everything listed above is covered many times over, so no matter how new you are to list marketing, you can be assured to find the help that you need. Of course, they have great support personnel too if you need to pick up the phone and call them. But for me, being able to watch a video (and rewind) several times usually shows me everything that i need to know.