Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

About The Author

Joe Manausa Author The Internet Squeeze Sales Vortex ImageJoe Manausa, MBA is a 20+ year veteran of business ownership in the State of Florida and has owned both a traditional brick and mortar business as well as the top firm in his niche utilizing a progressive internet marketing model. He is a daily blogger with content that focuses on internet marketing for businesses. Joe is a former US Army Ranger and a graduate of West Point, so he provides consulting with a goal of gaining a tactical advantage in business internet marketing.

As Broker and Owner of CENTURY 21 First Realty, Joe knew it was time to transform a broken marketing model to one that would capture business from the vast world wide web. A real estate  business is no different than the millions of other small businesses that work hard to find customers in a difficult US economy, so now his marketing efforts are focused on the internet.

Joe is a Tallahassee native who graduated from Leon High School having earned First Team All-State Honors in football as well as his Eagle Scout. He was appointed to the United States Military Academy at West Point, where he earned his Bachelors degree in Computer Science and Military Science. He has since earned his Masters Degree in Business Administration.

Joe served in the United States Army as an Airborne, Ranger, Infantry officer. He lead a platoon of forty soldiers in the Republic of Panama during Operation Just Cause and was awarded his Combat Infantryman’s badge.

Joe has been in Real Estate for 20 years, serving as the managing broker of the company that he owns for the past 19 years. His companies have always performed at the top of the market and have won franchise awards with both RE/MAX and Century 21, making a name for the office as one of the best in the state of Florida.

Joe runs a unique, consumer-centric, team-styled real estate brokerage operation. He understands the long-term benefits of extraordinary customer service and thus focuses on creating “clients for life”.

For his investor clients, Joe understands their needs like no other broker around. He has broad experience as a real estate investor with holdings in single family homes, mutli-family apartments and mobile home parks, land holdings and developments.

Joe has clients world-wide who own real estate in Tallahassee. His Tallahassee Real Estate Blog and Newsletter have thousands of followers and is considered the top internet resource for the Tallahassee housing market by real estate professionals, investors, builders and bankers.

His family consists of his wife Michelle and their three children. Samantha, Max & Joey.

CENTURY 21 First Realty (2000 to Present Time)

century21-First RealtyCENTURY 21 First Realty was formed in 2000 by a merger between First Realty of Tallahassee and CENTURY 21 Advanced Realty. The CENTURY 21 franchise offered a great opportunity for a company that already had clients in many other parts of the world. With a real estate support system recognized as the top in the industry, CENTURY 21 allows a company in a relatively small market operate as a power player in a worldwide market. There is no better affiliation for a company that exists to help people buy and sell real estate.

First Realty and RE/MAX Realty North (1992-1999)

REMAX In Tallahassee FloridaFirst Realty was formed when Joe determined that it was not beneficial to renew the franchise that the company had utilized for the previous six years.Logo Needing a stronger support system, particularly with the growth of the internet, Joe decided to “go independent” and take the time to examine all of the offerings in the real estate franchise business. While many “flavors” existed, Joe knew that the better companies would be embracing the internet as the new premier marketing medium in the real estate industry. After over a year of study, the choice of CENTURY 21 was easy to make.

Killearn Sales Center (1991-1992)

Killearn Sales Center In Tallahassee FloridaWhen Joe left the Army in late 1991, he knew that he wanted to accomplish two important things:

1. Learn Sales

2. Stay close to home (Tallahassee)

He accepted a position as salesman at Killearn Sale Center and dove right in to the onsite sales operation. Joe learned sales and the real estate business by selling new construction homes and residential homesites for Killearn Sales Center in Killearn Lakes. By May of 1992, Joe had moved on to owning RE/MAX Realty North.

US Army (1987-1991)

Operation Just Cause Picture Joe ManausaJoe served in the United States Army for over four years at the ranks of 2nd Lieutenant, 1st Lieutenant and was promoted to the rank of Captain. Serving all over the United States and in several different countries, Joe’s favorite responsibility was as platoon leader for approximately forty men. He led this infantry platoon during operation Just Cause in the Republic of Panama, where they successfully completed all combat assignments and returned with all platoon members. Joe was awarded the Combat Infantryman Badge, an Army Commendation Medal and was promoted to Captain.

US Army Infantry Schools 1987-1988

Ranger Tab PictureDuring Joe’s years in the Army he attended and graduated from many select courses, including Airborne School, Ranger School, Infantry Officer’s Basic Course, Armor Officer’s Advanced Course, and the Mortar Platoon Leaders’ Course.

West Point 1983-1987

Cadet at the United States Military Academy PictureJoe received his appointment to the United States Military Academy at West Point where he was to earn his Bachelor’s Degree in Computer Science and in Military Science. During his four years at the Academy, Joe played football, earning three varsity letters and All East recognition during his senior year.

{ 3 comments… read them below or add one }

shoes made for dillards April 17, 2011 at 2:04 pm

Thanks, I was amazed by this blog post. I found this site using Yahoo search, and certainly enjoyed skimming through it, so I’ll probably stumble through again within a week and read up on what’s new (: Thanks!


Marcus Roman October 12, 2011 at 5:52 am

Hey Joe, I was looking over your site and I wanted to contact you and ask for an interview . . . and then I realized, “Joe doesn’t have a ‘Contact Us’ page on his site?!!”

I also went to your real estate site and came across the same issue. You have a bunch of stuff on your site, and no solid way to contact you. I’m not sure if that’s by design or what, but if it is – you’ve achieved it well.

Lol, anyway, hope business is rockin and I was really interested in conducting an interview. You are a B&M owner and have mastered the art of not only surviving but thriving, and that’s what I’m about – finding out the best strategies and tactics from people who are living proof of their ideas and techniques, and passing them on to other B&M owners who are on the ropes or even thinking of getting started.

By the way, did you ever end up finishing that book, “The Squeeze?” I’d definitely like to read it. Speak to you soon – Marcus


Joe Manausa, MBA October 31, 2011 at 2:50 pm

I do now Marcus, thanks for the “heads up.”


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