Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

July 2011

100th Blog Post

Top 6 Blog Posts On The Internet Squeeze

July 13, 2011

I am on hiatus for a month, but this is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, [...]

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Four LinkedIn Imperatives

July 12, 2011

Have you discovered that all the noise about LinkedIn is just not amounting to anything measurable for you? Do you wish you had a powerful strategy that would allow you to reap the enormous growth and profit that the social media masters are yielding each day? Well, here are the four LinkedIn imperatives discovered from [...]

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LinkedInfluence

Will The 100,000,000 LinkedIn Users Buy Your Product Or Services?

July 11, 2011

Most people might not know that LinkedIn has more than doubled in size (OVER 100 Million Members) in the past year with one user added every single second! And did you know that the average user of LinkedIn has no clue about gaining top exposure in their business niche? Would you be surprised to find [...]

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LinkedInfluence Product Reviewed

Product Review Of LinkedInfluence – Maximizing Your LinkedIn Benefits

July 8, 2011

If you are like many brick and mortar business owners and managers, you most likely are wondering how to get better results from your social media activities. There are many different products that claim to help you grow your social media accounts, so I have targeted one that I have purchased and use, and this [...]

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Brick And Mortar Business Blogging

Brick And Mortar Businesses Do Not Need To Blog

July 7, 2011

While I believe that brick and mortar businesses must engage in a powerful content marketing plan, I rarely recommend a regular blog solution for most of these businesses. Blogging for the sake of blogging, as many people seem to do, has little value to a business that is trying to grow its customer base and [...]

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Internet Marketing Budget

How Brick And Mortar Businesses Can Budget For Online Marketing

July 6, 2011

Brick and mortar businesses are feeling the internet squeeze, the shrinking of the bottom line due to an increased cost of marketing (due to the perceived need to be “on the internet”) combined with a reduced effectiveness of the sales force. Perhaps you are seeing this as well. Most companies know they need to step-up [...]

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Product Review

Have You Seen Your Product Reviews?

July 5, 2011

Some of the most sought after information on search engines by consumers is product reviews, and if you own or manage a brick and mortar business, I would suggest you google your products to see if their are any reviews of them on the internet. Of course, this begs the question, have you written any [...]

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Video Search Results

74% Of Searchers Will View Video Search Results

July 4, 2011

We conducted an informal poll on video search results yesterday to get an idea of just how likely people were to select videos that were served up by Google and other search engines when a non-video specific search was conducted. The results are early yet (and you can still vote in the sidebar of the [...]

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SEO Video Poll

Do Google Searchers Select Videos From The Search Results

July 1, 2011

After posting yesterday’s article about using video to enhance consumer engagement, it got me wondering just how many people are likely to select a video from their “non video specific” searches for information on Google (and the other search engines). So I have set up a very informal seo poll of our readers and hope [...]

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