Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Top 6 Blog Posts On The Internet Squeeze

by Joe Manausa, MBA on July 13, 2011

Internet Squeeze 100th-Blog-PostI am on hiatus for a month, but this is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the change to a model that relies heavily on the internet.

In order to celebrate reaching our 100th blog post milestone, I thought I would recall the top 6 blog posts thus far on the Internet Squeeze, based upon how often they have been viewed by our readers.

The Top 6 Blog Posts On The Internet Squeeze

The following list shows the most popular offerings on The Internet Squeeze about internet marketing for brick and mortar businesses. They are good reference articles and are worth a repeat viewing if you are serious about making significant changes at your company.

  • The 3 Stages Of The Internet Buyer – Most companies market to the wrong type of buyer on the internet, hitting the buyer when they are not prepared to buy. This article shows how to reach the buyer, for differing reasons, at the three different stages of their buying process. This is the biggest contributor to the Internet Squeeze effect, because it reduces the effectiveness of the sales force.
  • Social Media – The Shopping Mall Analogy – Many traditional brick and mortar business owners have no idea what social media is and how it can be used effectively to grow their business. This analogy compares many different social media sites to the types of stores you would find in a mall, and makes it easier to understand if and how a social media strategy would make sense for a brick and mortar business.
  • What Every Internet Marketer Would Do If… – As 100 internet marketing professionals what they would do differently if they could start all over again, and you would get the same answer from most of them. This article examines what that answer is and why they would choose to do it differently.
  • Building Backlinks: Learn From The Littl… – Building backlinks is a major part of the search engine optimization process, and most businesses have no idea about the right and wrong ways this should be done. But there is a group of people who are doing it right, and brick and mortar businesses can learn a lot from them.
  • Do Your Website Visitors Know Something … – Every brick and mortar business knows that you can learn a lot from your customers, and the same is true online. This article addresses the lessons and methodologies that you can use to learn how to better reach your customer on the internet and reduce the effect of the Internet Squeeze.
  • Waiting For Thesis 2.0 – The Thesis Theme for WordPress allows brick and mortar business owners to establish an inexpensive content marketing solution that is second to none. If you are waiting on the new version, you are missing both savings and opportunities. Push back the Internet Squeeze with a dynamic, content marketing plan using the Thesis Theme for WordPress.

The Internet Squeeze 100

I hope this review of the top 6 blog posts on the Internet Squeeze was worthy of the 100th blog post position. If you review these articles, you will be well on your way to understanding the Internet Squeeze and what your brick and mortar business needs to do to successfully conduct your business on the internet.

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Four LinkedIn Imperatives

by Joe Manausa, MBA on July 12, 2011

LinkedInfluence For LinkedInHave you discovered that all the noise about LinkedIn is just not amounting to anything measurable for you? Do you wish you had a powerful strategy that would allow you to reap the enormous growth and profit that the social media masters are yielding each day? Well, here are the four LinkedIn imperatives discovered from LinkedInfluence that will help you make the top social media website for business an asset in your day to day operations.

The 4 LinkedIn Imperatives

  1. Establish Your Base – There are some important foundational requirements that you must master in order to get anyone to find your user profile based on your targeted keywords. You can optimize your LinkedIn user profile for maximum exposure once you understand how this is done.
  2. Pay It Forward – Another important element for owning a sizzling LinkedIn profile concerns leveraging LinkedIn recommendations. By implementing a recommendation strategy, you can validate your profile (social proof) to the visitors that your keywords attract.
  3. Integrate To Save Time – Integrating LinkedIn into the rest of your social media strategy is another important facet in getting the most out of the top social media site for businesses. There are many applications inside of LinkedIn that make it possible to avoid duplication of work and allow you to spread your social media message.
  4. Focus Through Groups – The power of existing LinkedIn groups to connect, share and build your database is second to none. These groups allow you to very narrowly focus your marketing efforts and to gain influence in the niches to which you cater. Finding, adding and growing targeted connections is a primary goal for most marketers, and you can learn the art of creating and building your very own GIGANTIC LinkedIn Group and be the controller of information flow for these business users.

LinkedIn Is an Active Business Networking Community

LinkedIn is an ACTIVE online business community of over 100,00,000 members looking to connect, network and do business. Whether you’re a small business owner, entrepreneur or motivated professional, you need a simple, step-by-step plan for optimizing your results on LinkedIn.

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