Writing the book that will help traditional brick and mortar businesses move to a progressive internet marketing plan

Do You Really Know What Business You Are In?

by Joe Manausa, MBA on July 4, 2013

The Business Of Getting BusinessWhen I was starting out in the real estate business, I felt like I had to be the perfect technician for everything that a real estate agent needed to do. I broke the industry down into every functional area and became an absolute expert at each one of those areas.

I owned my company for many years before it dawned on me that I was doing the wrong things. I owned a real estate company and thought I was in the business of helping people buy and sell homes. At face value that might seem like it makes a lot of sense, but that just isn’t the industry that I am in.

Perhaps you own a business as well. Maybe you are an architect, an engineer, a plumber, a lawyer, an electrician, a doctor, or any other small business that you might find in America. While each one of these businesses has a different set of technical competencies, the reality is that none of these businesses are any different when it comes down to what the owner should be doing.

If you own a business, you are in the business of getting business.

An accountant who owns his own firm does not count, he seeks people who need accounting help. A lawyer who owns his own firm does not practice law, his primary focus is getting clients who need legal representation. In those of us who own real estate companies do not list and sell real estate, nor do we recruit and retain real estate agents, we are in the business of getting people who want to hire real estate agents.

If you share this philosophy regarding the focus of every business owner, then you will realize that we all are in marketing and sales.

If we want to guarantee the health and longevity of our organization, then we need to take ownership of the responsibility of generating customers.

Old Business Standard Is Dead

In the past, we could simply run an ad in the Yellow Pages and people knew we were in business and where to find our contact information.

In case you haven’t heard, the Yellow Pages are dead.

The world has turned to the Internet for information, and the actions of consumers are predictable and track-able and can help you generate all the business that you need by having the correct presence on the Internet.

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Top 6 Blog Posts On The Internet Squeeze

by Joe Manausa, MBA on July 13, 2011

Internet Squeeze 100th-Blog-Post

This is a special day for the Internet Squeeze, as it is the 100th blog post that I’ve written as I continue to write the book for brick and mortar businesses who want to move to a new business model. Many companies are feeling the internet squeeze, and they know they need to make the change to a model that relies heavily on the internet.

As a side note, I will be taking a hiatus for a while as I complete my case study (that will be the focus on the last half of the book).

In order to celebrate reaching our 100th blog post milestone, I thought I would recall the top 6 blog posts thus far on the Internet Squeeze, based upon how often they have been viewed by our readers.

The Top 6 Blog Posts On The Internet Squeeze

The following list shows the most popular offerings on The Internet Squeeze about internet marketing for brick and mortar businesses. They are good reference articles and are worth a repeat viewing if you are serious about making significant changes at your company.

  • The 3 Stages Of The Internet Buyer – Most companies market to the wrong type of buyer on the internet, hitting the buyer when they are not prepared to buy. This article shows how to reach the buyer, for differing reasons, at the three different stages of their buying process. This is the biggest contributor to the Internet Squeeze effect, because it reduces the effectiveness of the sales force.
  • Social Media – The Shopping Mall Analogy – Many traditional brick and mortar business owners have no idea what social media is and how it can be used effectively to grow their business. This analogy compares many different social media sites to the types of stores you would find in a mall, and makes it easier to understand if and how a social media strategy would make sense for a brick and mortar business.
  • What Every Internet Marketer Would Do If… – As 100 internet marketing professionals what they would do differently if they could start all over again, and you would get the same answer from most of them. This article examines what that answer is and why they would choose to do it differently.
  • Building Backlinks: Learn From The Littl… – Building backlinks is a major part of the search engine optimization process, and most businesses have no idea about the right and wrong ways this should be done. But there is a group of people who are doing it right, and brick and mortar businesses can learn a lot from them.
  • Do Your Website Visitors Know Something … – Every brick and mortar business knows that you can learn a lot from your customers, and the same is true online. This article addresses the lessons and methodologies that you can use to learn how to better reach your customer on the internet and reduce the effect of the Internet Squeeze.
  • Waiting For Thesis 2.0 – The Thesis Theme for WordPress allows brick and mortar business owners to establish an inexpensive content marketing solution that is second to none. If you are waiting on the new version, you are missing both savings and opportunities. Push back the Internet Squeeze with a dynamic, content marketing plan using the Thesis Theme for WordPress.

The Internet Squeeze 100

I hope this review of the top 6 blog posts on the Internet Squeeze was worthy of the 100th blog post position. If you review these articles, you will be well on your way to understanding the Internet Squeeze and what your brick and mortar business needs to do to successfully conduct your business on the internet.

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LinkedInfluence

Four LinkedIn Imperatives

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Have you discovered that all the noise about LinkedIn is just not amounting to anything measurable for you? Do you wish you had a powerful strategy that would allow you to reap the enormous growth and profit that the social media masters are yielding each day? Well, here are the four LinkedIn imperatives discovered from […]

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LinkedInfluence

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LinkedInfluence Product Reviewed

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Brick And Mortar Business Blogging

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Internet Marketing Budget

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Video Search Results

74% Of Searchers Will View Video Search Results

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SEO Video Poll

Do Google Searchers Select Videos From The Search Results

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Video Your Message For Customer Engagement

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Law Firm Website

Law Firms Can Modernize Through Their Websites

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Website Map

Better Internet Marketing Begins With A Better Company Website

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Social Media Image

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Business Social Media Plan

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If you own a brick and mortar business that still relies on traditional methods for gaining new and repeat business, who should really consider implementing a social media plan for your company. We all see stories on the internet (and in our email inbox) that have “gone viral” due to the connectivity that social media […]

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Iceland Error

IcelandAir Loses Viral Marketing Opportunity

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Icelandair probably does not pay much attention to social media, and because of this they are missing the boat (er, plane) on a great viral marketing opportunity. You see, when an extraordinary customer service issue arises, it makes for great viral fodder, but if only somebody chooses to use it. This is word of mouth […]

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List Marketing

Great List Marketing Isn’t An Accident

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Strategic List Marketing

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List Marketing With Aweber

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Brick and mortar businesses must utilize list marketing techniques if they want to optimize their internet marketing plan. Studies have shown that more sales occur through the company’s list of subscribers than from any other source, including direct online sales. The purpose of today’s blog post is to demonstrate what a company needs to do […]

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